Key Insights as of Jun 2025
Market Demographics
Population size
120,000 people
Population growth rate
4.5 %
Age distribution
35% under 30, 50% 30-60, 15% over 60 %
Household size
3.8 people
Household composition
60% families, 30% singles, 10% others %
Education levels
40% high school, 45% bachelor’s, 15% postgraduate %
Economic Indicators
Median household income
48,000 USD
Employment rate
92 %
Job growth
6.2 %
Dominant industries
Construction, tourism, retail
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
5,200 USD
Disposable income
32,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
40% apparel, 30% F&B, 20% electronics, 10% others %
Number of competitors
25 count
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
25 USD/sqft/year
Property values
300,000 USD
Zoning laws
Commercial-friendly
Business permits
Streamlined
Availability of retail space
High
Proximity to major roads
Excellent
Public transportation access
Moderate
Parking availability
High
Traffic & Accessibility
Pedestrian traffic
10,000 daily visitors
Vehicle traffic
15,000 daily vehicles
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
70% local, 30% regional %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
High for luxury and value brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Beach, dining, events
Crime Rates & Safety
Crime statistics
Low
Shoplifting rates
0.5 %
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
1,500 USD/tourist
Tourist footfall
500,000 annual visitors
Major local events
Summer festivals
Seasonal attractions
Beaches, resorts
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
1,200,000 sqft
Retail space per capita
10 sqft/person
Projected growth in retail space
8 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
2 new malls
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 35 %
Grocery market share - Retailer 2
Lulu Hypermarket, 25 %
Grocery market share - Retailer 3
Spinneys, 15 %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
5 % annual growth
Luxury retail performance
Strong
Top mall shopping preferences
Dining, fashion, entertainment
Shopping trips to other cities
20 %
Key drivers for mall visits
Events, dining, convenience
Preferred brand categories
Luxury fashion, value fashion
Competitive & Site Analysis
Number of existing malls
1 count
Total retail footfall
2,000,000 annual visits
Retail market gaps
Electronics, specialty retail
Trade area population
150,000 people
Retail potential in catchment area
High
Projected retail growth rate
7 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
70 index
Road infrastructure & car access
Excellent
Parking capacity in comparable malls
3,000 spaces
Surrounding land use & future developments
Residential, tourism