Key Insights as of Jun 2025
Market Demographics
Population size
650,000 people
Population growth rate
1.8 %
Age distribution
35% under 25, 50% 25-54, 15% 55+ %
Household size
4.2 people
Household composition
60% families, 30% singles, 10% shared %
Education levels
40% high school, 35% bachelor’s, 15% postgraduate, 10% other %
Economic Indicators
Median household income
72,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Oil & gas, construction, retail
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
8,500 USD
Disposable income
45,000 USD
Spending behavior by category
25% apparel, 30% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
40% luxury, 30% mid-range, 30% value %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Lulu Hypermarket
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
25 USD/sq ft/year
Property values
3,000 USD/sq ft
Zoning laws
Commercial zones well-defined
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 daily visitors
Vehicle traffic
50,000 daily vehicles
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
70% office, 20% remote, 10% hybrid %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
High for luxury brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, family outings
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
2 incidents/1,000 transactions
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
500 USD/visitor
Tourist footfall
50,000 annual visitors
Major local events
Oil industry expos, cultural festivals
Seasonal attractions
Winter festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
2,500,000 sq ft
Retail space per capita
3.8 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
Al Khiran Mall expansion
Consumer Behavior & Spending
Grocery market share distribution
Carrefour 30%, Lulu 25%, Sultan 15% %
Consumer spending patterns
30% essentials, 40% discretionary, 30% savings %
Grocery expenditure trends
5 % annual growth
Luxury retail performance
Strong
Top mall shopping preferences
Al Kout Mall, The Avenues
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, entertainment, luxury shopping
Preferred brand categories
40% luxury fashion, 30% value fashion, 30% electronics %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
15,000,000 annual visits
Retail market gaps
Specialty retail, eco-friendly products
Trade area population
800,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Residential, commercial, planned metro