Key Insights as of Jun 2025
Market Demographics
Population size
73,000 people
Population growth rate
3.5 %
Age distribution
30% under 30, 50% 30-50, 20% over 50 %
Household size
3.2 people
Household composition
60% families, 30% singles, 10% couples %
Education levels
40% high school, 35% bachelor’s, 25% other %
Economic Indicators
Median household income
15,000 USD
Employment rate
92 %
Job growth
4.0 %
Dominant industries
Tourism, Hospitality, Retail
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD
Disposable income
12,000 USD
Spending behavior - apparel
20 %
Spending behavior - dining
30 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
40% apparel, 30% dining, 20% souvenirs, 10% other %
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sq ft
Property values
200,000 USD
Zoning laws
Tourism-focused
Business permits
Streamlined
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate
Public transport accessibility
60 %
Commute times
20 minutes
Work patterns
60% tourism, 20% retail, 20% other %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
International brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, water sports, nightlife
Crime Rates & Safety
Crime statistics
Low
Shoplifting rates
2 %
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
1,500 USD
Tourist footfall
2,000,000 visitors
Major local events
Diving festivals, cultural events
Seasonal attractions
Winter diving, summer resorts
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
500,000 sq ft
Retail space per capita
6.8 sq ft
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
1 mall planned
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour: 40 %
Grocery market share - Retailer 2
Metro: 30 %
Grocery market share - Retailer 3
Local markets: 20 %
Consumer spending patterns
50% essentials, 30% discretionary, 20% luxury %
Grocery expenditure trends
5 %
Luxury retail performance
Strong
Top mall shopping preferences
Naama Bay, Soho Square
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, entertainment, convenience
Preferred brand categories
Luxury fashion, souvenirs
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 visits
Retail market gaps
Electronics, home goods
Trade area population
100,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
60 %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Resorts, retail