Key Insights as of Jun 2025
Market Demographics
Population size
1,002,697 people
Population growth rate
1.8 %
Age distribution
0-14: 25%, 15-64: 65%, 65+: 10% %
Household size
4.5 people
Household composition
Married: 60%, Single: 25%, Other: 15% %
Education levels
Primary: 40%, Secondary: 35%, Tertiary: 25% %
Economic Indicators
Median household income
12,000 USD
Employment rate
85 %
Job growth
2.5 %
Dominant industries
Tourism, Retail, Agriculture
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,500 USD
Disposable income
8,000 USD
Spending behavior - apparel
20 %
Spending behavior - dining
25 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
Supermarkets: 30%, Apparel: 25%, Specialty: 45% %
Number of competitors
200 stores
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Marjane
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sq ft/year
Property values
2,000 USD/sq m
Zoning laws
Restricted commercial zones
Business permits
Moderate complexity
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate
Public transport accessibility
70 %
Commute times
25 minutes
Work patterns
9-5, tourism-driven
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 70%, Online: 30% %
Brand affinity
International brands: 60%, Local: 40% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Cultural events, cafes
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
5 %
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
2,000,000 visitors/year
Major local events
Marrakech Film Festival
Seasonal attractions
Winter festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
5,000,000 sq ft
Retail space per capita
5 sq ft/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
Menara Mall expansion
Consumer Behavior & Spending
Grocery market share - Top 3 retailers
Marjane: 40%, Carrefour: 30%, Local: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 %
Luxury retail performance
Strong
Top mall shopping preferences
Menara Mall, Almazar
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories - Luxury fashion
30 %
Preferred brand categories - Value fashion
50 %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Electronics, Luxury goods
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
80 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Mixed-use, tourism-focused