Key Insights as of Jun 2025
Market Demographics
Population size
45,000 people
Population growth rate
1.8 %
Age distribution
30% under 18, 60% 18-64, 10% 65+ %
Household size
5.2 people
Household composition
70% families, 20% singles, 10% elderly %
Education levels
40% high school, 30% bachelor’s, 10% postgraduate %
Economic Indicators
Median household income
60,000 SAR/year
Employment rate
85 %
Job growth
2.5 %
Dominant industries
Retail, oil & gas, education
Cost of living index
90 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 SAR/year
Disposable income
48,000 SAR/year
Spending behavior - apparel
25 %
Spending behavior - dining
20 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
Supermarkets, apparel, dining
Number of competitors
15 retail chains
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Panda
Foot traffic from nearby businesses
10,000 visits/month
Real Estate & Infrastructure
Rent costs
1,200 SAR/sqm/year
Property values
3,500 SAR/sqm
Zoning laws
Commercial zoning in city center
Business permits
6-12 months
Availability of retail space
20,000 sqm
Proximity to major roads
Within 2 km
Public transportation access
Limited bus routes
Parking availability
500 spaces spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
30 %
Commute times
20 minutes
Work patterns
80% 9-5, 20% shift work %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store preferred
Brand affinity
Mid-range, family-oriented
Consumer loyalty
High for local brands
Entertainment and leisure trends
Dining, family outings
Crime Rates & Safety
Crime statistics
1,500 incidents/100,000 people
Shoplifting rates
2 % of retail sales
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Tourist spending
5,000,000 SAR/year
Tourist footfall
10,000 visits/year
Major local events
Cultural festivals
Seasonal attractions
Religious holidays
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
50,000 sqm
Retail space per capita
1.1 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 40 %
Grocery market share - Retailer 2
Panda, 30 %
Grocery market share - Retailer 3
Local stores, 20 %
Consumer spending patterns
Family-oriented, essentials-focused
Grocery expenditure trends
10% annual growth %
Luxury retail performance
Low
Top mall shopping preferences
Family-friendly, dining options
Shopping trips to other cities
20 % of residents
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
1,000,000 visits/year
Retail market gaps
Luxury retail, specialty stores
Trade area population
60,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, family-friendly
Site & Accessibility
Public transport access
Limited bus routes
Walkability score
60 index
Road infrastructure & car access
Good, major roads nearby
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial