Key Insights as of Jun 2025
Market Demographics
Population size
30,000 people
Population growth rate
1.8 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
5.2 people
Household composition
70% families, 20% singles, 10% others %
Education levels
40% high school, 35% bachelor’s, 15% advanced degrees, 10% less than high school %
Economic Indicators
Median household income
60,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Oil, retail, public services
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 USD
Disposable income
45,000 USD
Spending behavior by category
25% apparel, 20% dining, 15% electronics %
Competition & Retail Presence
Existing retail mix
50% local, 30% regional, 20% international %
Number of competitors
15 count
Market saturation
Moderate
Presence of anchor tenants
2 count
Foot traffic from nearby businesses
5,000 visits/day
Real Estate & Infrastructure
Rent costs
50 USD/sqft/year
Property values
400,000 USD
Zoning laws
Commercial, mixed-use allowed
Business permits
6-12 months
Availability of retail space
10,000 sqft
Proximity to major roads
1 km
Public transportation access
Moderate
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
2,000 people/day
Vehicle traffic
10,000 vehicles/day
Public transport accessibility
60 %
Commute times
20 minutes
Work patterns
80% 9-5, 20% shift work %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
High for international brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, family activities
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
50 incidents/year
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Major local events
2 events/year
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
100,000 sqft
Retail space per capita
3.3 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
1 count
Consumer Behavior & Spending
Grocery market share distribution
Sultan Center 40%, Carrefour 30%, Lulu Hypermarket 20% %
Consumer spending patterns
30% essentials, 25% discretionary %
Grocery expenditure trends
5 % growth/year
Luxury retail performance
Low
Top mall shopping preferences
Avenues Mall, 360 Mall
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, entertainment, apparel
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
0 count
Retail market gaps
Mid-tier retail, dining
Trade area population
50,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
60 %
Walkability score
50 index
Road infrastructure & car access
High
Parking capacity in comparable malls
500 spaces
Surrounding land use & future developments
Residential, commercial