Key Insights as of Jun 2025
Market Demographics
Population size
2,155,000 people
Population growth rate
1.8 %
Age distribution - Under 18
38.5 %
Age distribution - 18-64
57.2 %
Age distribution - 65+
4.3 %
Household size
5.2 people
Household composition - Families
82.0 %
Education levels - High school or higher
65.0 %
Economic Indicators
Median household income
12,500 USD
Employment rate
88.0 %
Job growth
2.5 %
Dominant industries - Agriculture
35.0 %
Dominant industries - Retail
20.0 %
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,800 USD
Disposable income
9,000 USD
Spending behavior - Apparel
25.0 %
Spending behavior - Dining
30.0 %
Spending behavior - Electronics
15.0 %
Competition & Retail Presence
Existing retail mix - Local brands
70.0 %
Number of competitors
150 stores
Market saturation
60.0 %
Presence of anchor tenants
3 tenants
Foot traffic from nearby businesses
10,000 visits/day
Real Estate & Infrastructure
Rent costs - Retail
15 USD/sqft/year
Property values - Commercial
1,200 USD/sqft
Zoning laws - Retail zones
5 zones
Business permits - Processing time
30 days
Availability of retail space
85,000 sqft
Proximity to major roads
90.0 %
Public transportation access
75.0 %
Parking availability
1,500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
80.0 %
Commute times
25 minutes
Work patterns - Remote work
10.0 %
Psychographics & Consumer Lifestyle
Shopping preferences - Local stores
65.0 %
Brand affinity - Value brands
70.0 %
Consumer loyalty
60.0 %
Entertainment and leisure trends - Dining
40.0 %
Crime Rates & Safety
Crime statistics - Violent crimes
200 incidents/year
Shoplifting rates
150 incidents/year
Public safety measures
10 initiatives
Tourism & Seasonal Factors
Tourist spending
50,000,000 USD/year
Tourist footfall
500,000 visits/year
Major local events
3 events/year
Seasonal attractions
2 attractions
Online vs. In-Store Shopping Trends
E-commerce penetration
25.0 %
Click-and-collect adoption
15.0 %
Local preference for in-store shopping
70.0 %
Retail & Mall Performance
Total retail space
1,200,000 sqft
Retail space per capita
0.56 sqft/person
Projected growth in retail space
5.0 %
Retail leakage rate
20.0 %
Sustainable retail demand
80.0 %
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1 (Migros)
30.0 %
Grocery market share - Retailer 2 (BİM)
25.0 %
Grocery market share - Retailer 3 (A101)
20.0 %
Consumer spending patterns - Essentials
60.0 %
Grocery expenditure trends
3.0 %
Luxury retail performance
10.0 %
Top mall shopping preferences - Value fashion
50.0 %
Shopping trips to other cities
15.0 %
Key drivers for mall visits - Convenience
40.0 %
Preferred brand categories - Value fashion
60.0 %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall - Annual visits
5,000,000 visits/year
Retail market gaps - Luxury retail
30.0 %
Trade area population
2,500,000 people
Retail potential in catchment area
200,000,000 USD/year
Projected retail growth rate
4.0 %
Preferred mall layouts - Open-air
60.0 %
Site & Accessibility
Public transport access
75.0 %
Walkability score
70 score
Road infrastructure & car access
85.0 %
Parking capacity in comparable malls
2,000 spaces
Surrounding land use - Residential
50.0 %