Key Insights as of Jun 2025
Market Demographics
Population size
35,000 people
Population growth rate
1.8 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
4.2 people
Household composition
60% families, 30% singles, 10% shared %
Education levels
40% high school, 35% bachelor’s, 15% postgraduate %
Economic Indicators
Median household income
48,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Retail, logistics, manufacturing
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
6,500 USD
Disposable income
38,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
40% local, 60% international %
Number of competitors
25 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
25 USD/sq.ft
Property values
3,000 USD/sq.m
Zoning laws
Commercial, mixed-use
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
0.5 km
Public transportation access
Moderate
Parking availability
1,500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
80% daytime, 20% shift %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
High for luxury, moderate for value
Consumer loyalty
65 %
Entertainment and leisure trends
Dining, cinema, family events
Crime Rates & Safety
Crime statistics
1,200 incidents/100k people
Shoplifting rates
0.5 %
Public safety measures
CCTV, security patrols
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
500,000 sq.ft
Retail space per capita
14.3 sq.ft/person
Projected growth in retail space
5 %
Retail leakage rate
10 %
Sustainable retail demand
Stable
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 40 %
Grocery market share - Retailer 2
Sultan Center, 25 %
Grocery market share - Retailer 3
Lulu Hypermarket, 20 %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
3 %
Luxury retail performance
Moderate
Top mall shopping preferences
Value, convenience
Shopping trips to other cities
15 %
Key drivers for mall visits
Variety, parking
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
1 malls
Total retail footfall
2,000,000 visits/year
Retail market gaps
Luxury retail, entertainment
Trade area population
100,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
60 %
Walkability score
50 index
Road infrastructure & car access
Excellent
Parking capacity in comparable malls
1,500 spaces
Surrounding land use & future developments
Industrial, commercial