Key Insights as of Jun 2025
Market Demographics
Population size
35,000 people
Population growth rate
1.8 %
Age distribution
30% under 18, 60% 18-64, 10% 65+ %
Household size
4.5 people
Household composition
70% families, 20% singles, 10% others %
Education levels
40% high school, 35% bachelor’s, 15% postgraduate %
Economic Indicators
Median household income
45,000 BHD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Retail, construction, public services
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 BHD
Disposable income
38,000 BHD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
50% apparel, 30% food, 20% services %
Number of competitors
25 businesses
Market saturation
Moderate
Presence of anchor tenants
2 tenants
Foot traffic from nearby businesses
5,000 visits/month
Real Estate & Infrastructure
Rent costs
15 BHD/sqm
Property values
200,000 BHD
Zoning laws
Commercial and mixed-use
Business permits
6 months time
Availability of retail space
10,000 sqm
Proximity to major roads
2 km
Public transportation access
High
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
2,000 people/day
Vehicle traffic
10,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
60% hybrid, 40% on-site %
Psychographics & Consumer Lifestyle
Shopping preferences
50% in-store, 50% online %
Brand affinity
Mid-range and value brands
Consumer loyalty
65 %
Entertainment and leisure trends
Dining, cinema, family events
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/year
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Tourist spending
500,000 BHD
Tourist footfall
10,000 visits/year
Major local events
3 events/year
Seasonal attractions
Winter festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
50,000 sqm
Retail space per capita
1.4 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 40 %
Grocery market share - Retailer 2
Lulu Hypermarket, 30 %
Grocery market share - Retailer 3
Al Jazira, 20 %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Family-friendly, dining options
Shopping trips to other cities
20 %
Key drivers for mall visits
Convenience, variety
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
1 malls
Total retail footfall
500,000 visits/year
Retail market gaps
Luxury retail, specialty stores
Trade area population
50,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial