Key Insights as of Jun 2025
Market Demographics
Population size
25,000 people
Population growth rate
1.8 %
Age distribution
35% under 25, 45% 25-54, 20% 55+ %
Household size
5.2 people
Household composition
70% families, 20% singles, 10% shared %
Education levels
40% high school, 35% bachelor’s, 15% postgraduate, 10% less than high school %
Economic Indicators
Median household income
48,000 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Oil and gas, retail, construction
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
38,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Supermarkets, convenience stores, small apparel shops
Number of competitors
50 count
Market saturation
Moderate
Foot traffic from nearby businesses
Low
Real Estate & Infrastructure
Rent costs
15 USD/sq ft/year
Property values
300,000 USD
Zoning laws
Commercial and residential zoning
Business permits
Moderate complexity
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Low
Parking availability
High
Traffic & Accessibility
Pedestrian traffic
Low people/hour
Vehicle traffic
2,000 vehicles/hour
Public transport accessibility
20 %
Commute times
30 minutes
Work patterns
80% commute out, 20% local %
Psychographics & Consumer Lifestyle
Shopping preferences
Convenience and value
Brand affinity
Mid-tier international brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, family outings
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
50 incidents/year
Public safety measures
High
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
100,000 sq ft
Retail space per capita
4 sq ft/person
Projected growth in retail space
2 %
Retail leakage rate
30 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 40 %
Grocery market share - Retailer 2
Sultan Center, 30 %
Grocery market share - Retailer 3
Lulu Hypermarket, 20 %
Consumer spending patterns
Essentials-focused
Grocery expenditure trends
5 % growth
Luxury retail performance
Low
Shopping trips to other cities
40 %
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
0 count
Retail market gaps
Apparel, dining
Trade area population
50,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Site & Accessibility
Public transport access
Low
Walkability score
30 index
Road infrastructure & car access
High
Surrounding land use & future developments
Residential, industrial