Key Insights as of Jun 2025
Market Demographics
Population size
367,990 people
Population growth rate
1.5 %
Age distribution
0-14: 22, 15-64: 68, 65+: 10 %
Household size
3.2 people
Household composition
Single: 20, Married: 65, Extended: 15 %
Education levels
High school or less: 50, Bachelor’s or higher: 30, Vocational: 20 %
Economic Indicators
Median household income
48,000 TRY
Employment rate
60 %
Job growth
2.0 %
Dominant industries
Manufacturing: 40, Services: 35, Trade: 20 %
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 TRY
Disposable income
36,000 TRY
Spending behavior by category
Apparel: 25, Dining: 30, Electronics: 15 %
Competition & Retail Presence
Existing retail mix
Apparel: 30, F&B: 25, Electronics: 20 %
Number of competitors
15 count
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
150 TRY/sqm
Property values
5,000 TRY/sqm
Zoning laws
Flexible
Business permits
Moderate
Availability of retail space
Available
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 daily visits
Vehicle traffic
50,000 daily vehicles
Public transport accessibility
70 %
Commute times
25 minutes
Work patterns
9-5: 60, Shift work: 30 %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 65, Online: 35 %
Brand affinity
Local: 40, International: 60 %
Consumer loyalty
Moderate
Entertainment and leisure trends
Cinema: 30, Dining: 40, Events: 20 %
Crime Rates & Safety
Crime statistics
500 incidents/100,000 people
Shoplifting rates
2 %
Public safety measures
Adequate
Tourism & Seasonal Factors
Tourist spending
5,000 TRY/visitor
Tourist footfall
50,000 annual visitors
Major local events
Festivals: 2, Markets: 3 count
Seasonal attractions
Summer: 60, Winter: 40 %
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
200,000 sqm
Retail space per capita
0.54 sqm/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Major upcoming retail projects
1 count
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30, Carrefour: 25, BİM: 20 %
Consumer spending patterns
Grocery: 40, Apparel: 20, Electronics: 15 %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Symbol: 50, 41 Burda: 40 %
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining: 35, Shopping: 30, Entertainment: 25 %
Preferred brand categories
Value fashion: 50, Electronics: 30, Luxury fashion: 10 %
Competitive & Site Analysis
Number of existing malls
3 count
Total retail footfall
5,000,000 annual visits
Retail market gaps
Luxury retail, Specialty stores
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Mixed-use: 70, Traditional: 30 %
Site & Accessibility
Public transport access
Good
Walkability score
75 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Commercial: 50, Residential: 40 %