Key Insights as of Jun 2025
Market Demographics
Population size
30,000 people
Population growth rate
1.8 %
Age distribution
0-14: 22%, 15-64: 68%, 65+: 10% %
Household size
3.8 people
Household composition
Families: 70%, Singles: 20%, Other: 10% %
Education levels
High school or less: 40%, Bachelor’s: 45%, Postgraduate: 15% %
Economic Indicators
Median household income
18,000 USD
Employment rate
85 %
Job growth
2.5 %
Dominant industries
Retail, Services, Construction
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
12,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 30%, Electronics: 20%, Other: 10% %
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
5,000 daily visitors
Real Estate & Infrastructure
Rent costs
20 USD/sq ft/year
Property values
2,000 USD/sq m
Zoning laws
Mixed-use allowed
Business permits
6-12 months
Availability of retail space
10,000 sq ft
Proximity to major roads
0.5 km
Public transportation access
Moderate
Parking availability
100 spaces
Traffic & Accessibility
Pedestrian traffic
2,000 daily
Vehicle traffic
10,000 daily vehicles
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9-5, hybrid
Psychographics & Consumer Lifestyle
Shopping preferences
Convenience, value
Brand affinity
International, local mix
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, local events
Crime Rates & Safety
Crime statistics
500 incidents/100,000 people
Shoplifting rates
2 %
Public safety measures
Police patrols
Tourism & Seasonal Factors
Tourist spending
500,000 USD/year
Tourist footfall
1,000 annual visitors
Major local events
2 events/year
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
50,000 sq ft
Retail space per capita
1.67 sq ft/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour: 30 %
Grocery market share - Retailer 2
Spinneys: 20 %
Grocery market share - Retailer 3
Local stores: 15 %
Consumer spending patterns
Essentials-driven
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
30 %
Key drivers for mall visits
Dining, convenience
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
0 malls
Total retail footfall
500,000 annual visits
Retail market gaps
Specialty retail
Trade area population
50,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
3.5 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
Good
Surrounding land use & future developments
Residential, commercial