Key Insights as of Jun 2025
Market Demographics
Population size
200,000 people
Population growth rate
2.5 %
Age distribution
0-14: 30%, 15-64: 65%, 65+: 5% %
Household size
5.8 people
Household composition
70% families, 20% singles, 10% extended %
Education levels
High school: 50%, Bachelor’s: 30%, Postgraduate: 5%, Other: 15% %
Economic Indicators
Median household income
60,000 SAR/year
Employment rate
85 %
Job growth
3.0 %
Dominant industries
Retail, Agriculture, Public Sector
Cost of living index
80 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 SAR
Disposable income
48,000 SAR/year
Spending behavior - apparel
20 %
Spending behavior - dining
15 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
40% grocery, 30% apparel, 20% dining, 10% electronics %
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes: Panda, Danube
Foot traffic from nearby businesses
5,000 daily visitors
Real Estate & Infrastructure
Rent costs
300 SAR/sq.m/year
Property values
2,500 SAR/sq.m
Zoning laws
Commercial zoning in city center
Business permits
1-2 months processing
Availability of retail space
20,000 sq.m
Proximity to major roads
80% within 1 km %
Public transportation access
Limited
Parking availability
500 spaces spaces
Traffic & Accessibility
Pedestrian traffic
3,000 daily
Vehicle traffic
10,000 daily vehicles
Public transport accessibility
Low
Commute times
20 minutes
Work patterns
60% 9-5, 40% shift-based %
Psychographics & Consumer Lifestyle
Shopping preferences
50% in-store, 30% online, 20% hybrid %
Brand affinity
Zara, H&M, Samsung
Consumer loyalty
60 %
Entertainment and leisure trends
Cafes, family outings
Crime Rates & Safety
Crime statistics
1,200 incidents/year
Shoplifting rates
2 % of sales
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
5,000,000 SAR/year
Tourist footfall
10,000 annual visitors
Major local events
Sabya Cultural Festival
Seasonal attractions
Winter markets
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
100,000 sq.m
Retail space per capita
0.5 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
Sabya Mall Expansion
Consumer Behavior & Spending
Grocery market share - Top 3 retailers
Panda: 30%, Danube: 25%, Al Raya: 20% %
Consumer spending patterns
50% necessities, 30% discretionary, 20% savings %
Grocery expenditure trends
10% annual increase %
Luxury retail performance
Low
Top mall shopping preferences
Family-friendly, dining options
Shopping trips to other cities
30 % of residents
Key drivers for mall visits
Entertainment, dining
Preferred brand categories
Value fashion: 60%, Luxury fashion: 10% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
1,500,000 annual visits
Retail market gaps
Luxury retail, electronics
Trade area population
300,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, family-friendly
Site & Accessibility
Public transport access
Limited
Walkability score
60 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial