Key Insights as of Jun 2025
Market Demographics
Population size
100,000 people
Population growth rate
3.5 %
Age distribution
35% under 30, 50% 30-60, 15% over 60 %
Household size
5.2 people
Household composition
70% families, 20% singles, 10% extended %
Education levels
40% high school, 30% bachelor’s, 10% postgraduate %
Economic Indicators
Median household income
25,000 OMR
Employment rate
92 %
Job growth
4 %
Dominant industries
Tourism, retail, fishing, manufacturing
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 OMR
Disposable income
18,000 OMR
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
50% local, 30% regional, 20% international %
Number of competitors
25 count
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Lulu
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 OMR/sqm
Property values
200,000 OMR
Zoning laws
Retail-friendly
Business permits
Streamlined
Availability of retail space
10,000 sqm
Proximity to major roads
Within 2 km
Public transportation access
Limited
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
5,000 daily visitors
Vehicle traffic
10,000 daily vehicles
Public transport accessibility
Low
Commute times
20 minutes
Work patterns
60% local, 40% commute to Muscat %
Psychographics & Consumer Lifestyle
Shopping preferences
50% value, 30% convenience, 20% luxury %
Brand affinity
Lulu, Carrefour, Zara
Consumer loyalty
High
Entertainment and leisure trends
Dining, cinema, beach activities
Crime Rates & Safety
Crime statistics
Low
Shoplifting rates
2 incidents/1,000 people
Public safety measures
Strong
Tourism & Seasonal Factors
Tourist spending
5,000,000 OMR
Tourist footfall
50,000 visitors
Major local events
Barka Festival
Seasonal attractions
Beaches, markets
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
50,000 sqm
Retail space per capita
0.5 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Strong
Major upcoming retail projects
Barka Mall expansion
Consumer Behavior & Spending
Grocery market share - Retailer 1
Lulu, 40 %
Grocery market share - Retailer 2
Carrefour, 30 %
Grocery market share - Retailer 3
Al Fair, 15 %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
5 % growth
Luxury retail performance
Moderate
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
30 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 count
Total retail footfall
2,000,000 annual visits
Retail market gaps
Luxury retail, specialty stores
Trade area population
150,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Limited
Walkability score
60 index
Road infrastructure & car access
Strong
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial