Key Insights as of Jun 2025
Market Demographics
Population size
260,000 people
Population growth rate
2.5 %
Age distribution
35% under 25, 50% 25-54, 15% 55+ %
Household size
5.2 people
Household composition
70% families, 20% singles, 10% others %
Education levels
40% high school, 35% bachelor’s, 15% postgraduate, 10% others %
Economic Indicators
Median household income
60,000 USD
Employment rate
92 %
Job growth
3.0 %
Dominant industries
Oil, retail, public sector
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
4,500 USD
Disposable income
45,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Supermarkets, apparel, electronics
Number of competitors
25 businesses
Market saturation
Moderate
Presence of anchor tenants
The Sultan Center, Alshaya Group
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
25 USD/sq ft/year
Property values
300,000 USD
Zoning laws
Commercial zones defined
Business permits
Streamlined process
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
15,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
60% office, 30% remote, 10% others %
Psychographics & Consumer Lifestyle
Shopping preferences
Malls, convenience stores
Brand affinity
International brands
Consumer loyalty
High
Entertainment and leisure trends
Dining, cinema
Crime Rates & Safety
Crime statistics
500 incidents/100,000 people
Shoplifting rates
50 incidents/100,000 people
Public safety measures
Strong
Tourism & Seasonal Factors
Tourist spending
1,000 USD/visitor
Tourist footfall
50,000 visitors/year
Major local events
Cultural festivals
Seasonal attractions
Winter shopping festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
2,000,000 sq ft
Retail space per capita
7.7 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
New mall development
Consumer Behavior & Spending
Grocery market share - Top 3 retailers
The Sultan Center 30%, Carrefour 25%, Lulu Hypermarket 20% %
Consumer spending patterns
Essentials 50%, discretionary 50% %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Community malls
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, niche brands
Trade area population
400,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Mixed-use with entertainment
Site & Accessibility
Public transport access
Good
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, commercial