Key Insights as of Jun 2025
Market Demographics
Population size
15,000 people
Population growth rate
1.8 %
Age distribution
35% under 25, 45% 25-54, 20% 55+ %
Household size
4.5 people
Household composition
70% families, 20% couples, 10% singles %
Education levels
40% high school, 35% bachelor’s, 15% master’s, 10% other %
Economic Indicators
Median household income
60,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Oil, retail, public sector
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
5,000 USD
Disposable income
45,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
40% grocery, 30% apparel, 20% dining, 10% electronics %
Number of competitors
25 stores
Market saturation
Moderate
Presence of anchor tenants
1-2 stores
Foot traffic from nearby businesses
500 daily visitors
Real Estate & Infrastructure
Rent costs
20 USD/sq ft/year
Property values
400,000 USD
Zoning laws
Commercial zoning in central areas
Business permits
6-12 months time
Availability of retail space
10,000 sq ft
Proximity to major roads
0.5 miles
Public transportation access
Moderate
Parking availability
200 spaces
Traffic & Accessibility
Pedestrian traffic
300 daily pedestrians
Vehicle traffic
2,000 daily vehicles
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
70% local, 30% commute to Kuwait City %
Psychographics & Consumer Lifestyle
Shopping preferences
50% value, 30% luxury, 20% convenience %
Brand affinity
International brands
Consumer loyalty
60 %
Entertainment and leisure trends
Dining, cinema, family outings
Crime Rates & Safety
Crime statistics
150 incidents/100,000 people
Shoplifting rates
5 incidents/1,000 people
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Major local events
1-2 events/year
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
50,000 sq ft
Retail space per capita
3.3 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 40 %
Grocery market share - Retailer 2
Lulu Hypermarket, 30 %
Grocery market share - Retailer 3
Sultan Center, 20 %
Consumer spending patterns
40% essentials, 30% discretionary, 30% savings %
Grocery expenditure trends
3 % annual increase
Luxury retail performance
Low
Shopping trips to other cities
30 %
Key drivers for mall visits
Convenience, variety, dining
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
0 malls
Retail market gaps
Apparel, dining
Trade area population
20,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Site & Accessibility
Public transport access
Moderate
Walkability score
50 index
Road infrastructure & car access
Good
Surrounding land use & future developments
Residential, some commercial