Key Insights as of Jun 2025
Market Demographics
Population size
1,400,000 people
Population growth rate
1.8 %
Age distribution
35% under 25, 50% 25-54, 15% 55+ %
Household size
4.5 people
Household composition
70% families, 20% singles, 10% other %
Education levels
40% high school, 30% college, 20% vocational, 10% other %
Economic Indicators
Median household income
8,000 USD/year
Employment rate
85 %
Job growth
1.5 %
Dominant industries
Trade, manufacturing, services
Cost of living index
60 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD/year
Disposable income
6,500 USD/year
Spending behavior by category
30% apparel, 40% dining, 20% electronics, 10% other %
Competition & Retail Presence
Existing retail mix
50% local, 30% regional, 20% international %
Number of competitors
200 businesses
Market saturation
Moderate
Presence of anchor tenants
Carrefour, local chains
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
1,500 USD/sqft
Zoning laws
Commercial zoning in city center
Business permits
Moderate complexity
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
50,000 daily visitors
Vehicle traffic
100,000 daily vehicles
Public transport accessibility
70 %
Commute times
30 minutes
Work patterns
60% office, 30% retail/service, 10% other %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
Local and value brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, cultural events
Crime Rates & Safety
Crime statistics
2,000 incidents/100,000 people
Shoplifting rates
500 incidents/100,000 people
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
100 USD/tourist
Tourist footfall
500,000 annual visitors
Major local events
Oran Music Festival
Seasonal attractions
Summer beach tourism
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
2,000,000 sqft
Retail space per capita
1.4 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share distribution
Carrefour 30%, Local chains 50%, Others 20% %
Consumer spending patterns
50% essentials, 30% discretionary, 20% luxury %
Grocery expenditure trends
5 % annual growth
Luxury retail performance
Low
Top mall shopping preferences
Value fashion, dining
Shopping trips to other cities
10 % of residents
Key drivers for mall visits
Convenience, variety
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 annual visits
Retail market gaps
Luxury retail, entertainment
Trade area population
2,000,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces/mall
Surrounding land use & future developments
Commercial, residential