Key Insights as of Jun 2025
Market Demographics
Population size
871,187 people
Population growth rate
1.2 %
Age distribution
30.4 median age
Household size
3.1 people
Household composition
65 % family households
Education levels
42 % with bachelor’s or higher
Economic Indicators
Median household income
25,000 USD
Employment rate
92 %
Job growth
1.8 %
Dominant industries
Manufacturing, Education, Retail
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
4,500 USD
Disposable income
18,000 USD
Spending behavior - apparel
15 % of retail spending
Spending behavior - dining
20 % of retail spending
Spending behavior - electronics
10 % of retail spending
Competition & Retail Presence
Existing retail mix
Apparel, F&B, Electronics
Number of competitors
120 retail stores
Market saturation
Moderate
Presence of anchor tenants
H&M, Migros
Foot traffic from nearby businesses
5,000 daily visitors
Real Estate & Infrastructure
Rent costs
12 USD/sqft/year
Property values
150,000 USD
Zoning laws
Mixed-use allowed
Business permits
6-8 weeks
Availability of retail space
10,000 sqft
Proximity to major roads
95 % of retail
Public transportation access
80 % of retail
Parking availability
1,500 spaces
Traffic & Accessibility
Pedestrian traffic
3,000 daily visitors
Vehicle traffic
20,000 daily vehicles
Public transport accessibility
85 % coverage
Commute times
25 minutes
Work patterns
40 % remote
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven
Brand affinity
Local, International
Consumer loyalty
60 % repeat customers
Entertainment and leisure trends
Cafes, Cinemas
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
CCTV, Patrols
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
200,000 annual visitors
Major local events
Porsuk River Festival
Seasonal attractions
Sazova Park
Online vs. In-Store Shopping Trends
E-commerce penetration
25 % of retail sales
Click-and-collect adoption
15 % of shoppers
Local preference for in-store shopping
70 % of shoppers
Retail & Mall Performance
Total retail space
2,000,000 sqft
Retail space per capita
2.3 sqft/person
Projected growth in retail space
5 % annually
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
Espark Expansion
Consumer Behavior & Spending
Grocery market share - Retailer 1
Migros, 30 %
Grocery market share - Retailer 2
CarrefourSA, 20 %
Grocery market share - Retailer 3
BİM, 15 %
Consumer spending patterns
Value-focused
Grocery expenditure trends
5 % annual growth
Luxury retail performance
Low
Top mall shopping preferences
Espark, Kanatlı
Shopping trips to other cities
15 % of residents
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 annual visits
Retail market gaps
Luxury retail
Trade area population
1,200,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 % annually
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
90 % of malls
Walkability score
75 index
Road infrastructure & car access
95 % of malls
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, Commercial