Key Insights as of Jun 2025
Market Demographics
Population size
23,000 people
Population growth rate
4.5 %
Age distribution
30% 0-19, 60% 20-59, 10% 60+ %
Household size
4.2 people
Household composition
70% families, 20% singles, 10% shared %
Education levels
40% high school, 35% bachelor’s, 15% master’s, 10% other %
Economic Indicators
Median household income
120,000 QAR
Employment rate
92 %
Job growth
3.8 %
Dominant industries
Construction, Retail, Services
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
15,000 QAR
Disposable income
90,000 QAR
Spending behavior - apparel
25 %
Spending behavior - dining
30 %
Spending behavior - electronics
20 %
Competition & Retail Presence
Existing retail mix
Supermarkets, Apparel, Dining
Number of competitors
15 count
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Lulu Hypermarket
Foot traffic from nearby businesses
5,000 daily visitors
Real Estate & Infrastructure
Rent costs
2,500 QAR/sqm/year
Property values
3,000 QAR/sqm
Zoning laws
Commercial, Mixed-use
Business permits
6-12 months
Availability of retail space
10,000 sqm
Proximity to major roads
0.5-2 km
Public transportation access
Limited
Parking availability
1,500 spaces
Traffic & Accessibility
Pedestrian traffic
2,000 daily
Vehicle traffic
10,000 daily vehicles
Public transport accessibility
Low
Commute times
20 minutes
Work patterns
80% 9-5, 20% shift work %
Psychographics & Consumer Lifestyle
Shopping preferences
Convenience, Value
Brand affinity
International, Mid-tier
Consumer loyalty
60 %
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
150 incidents/100,000 people
Shoplifting rates
2 %
Public safety measures
CCTV, Security patrols
Tourism & Seasonal Factors
Major local events
Eid festivals, National Day
Seasonal attractions
Winter markets
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
50,000 sqm
Retail space per capita
2.17 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
Ezdan Mall expansion
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 40 %
Grocery market share - Retailer 2
Lulu Hypermarket, 30 %
Grocery market share - Retailer 3
Al Meera, 20 %
Consumer spending patterns
Value-driven, Convenience
Grocery expenditure trends
10 % annual increase
Luxury retail performance
Low
Top mall shopping preferences
Ezdan Mall
Shopping trips to other cities
30 %
Key drivers for mall visits
Convenience, Dining
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
1 count
Total retail footfall
1,500,000 annual visits
Retail market gaps
Luxury retail, Specialty stores
Trade area population
50,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Bus-only
Walkability score
60 index
Road infrastructure & car access
Excellent
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, Commercial