Key Insights as of Jun 2025
Market Demographics
Population size
2,174,000 people
Population growth rate
1.8 %
Age distribution
30.5 average age
Household size
3.6 people
Household composition
70 % family households
Education levels
45 % with tertiary education
Economic Indicators
Median household income
8,500 USD/year
Employment rate
88 %
Job growth
2.5 %
Dominant industries
Manufacturing, Tourism, Retail
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD/year
Disposable income
6,800 USD/year
Spending behavior - apparel
25 % of retail spending
Spending behavior - dining
20 % of retail spending
Spending behavior - electronics
15 % of retail spending
Competition & Retail Presence
Existing retail mix
Apparel, Food, Electronics
Number of competitors
150 retail stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/year
Property values
1,500 USD/sq ft
Zoning laws
Commercial zoning available
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
25,000 daily visitors
Vehicle traffic
50,000 daily vehicles
Public transport accessibility
80 % coverage
Commute times
25 minutes
Work patterns
60 % daytime workers
Psychographics & Consumer Lifestyle
Shopping preferences
In-store preferred
Brand affinity
Local and mid-tier brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Cultural events, Dining
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
1,500,000 annual visitors
Major local events
Nowruz, Cultural festivals
Seasonal attractions
Historical sites
Online vs. In-Store Shopping Trends
E-commerce penetration
20 % of retail sales
Click-and-collect adoption
10 % of online shoppers
Local preference for in-store shopping
70 % of shoppers
Retail & Mall Performance
Total retail space
5,000,000 sq ft
Retail space per capita
2.3 sq ft/person
Projected growth in retail space
3 % annually
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
2 new malls
Consumer Behavior & Spending
Grocery market share - Retailer 1
Local chain, 30 %
Grocery market share - Retailer 2
Hypermarket, 25 %
Grocery market share - Retailer 3
Cooperative, 20 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
5 % annual growth
Luxury retail performance
Low
Top mall shopping preferences
Central location, Variety
Shopping trips to other cities
10 % of residents
Key drivers for mall visits
Entertainment, Dining
Preferred brand categories
Value fashion, Local brands
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
20,000,000 annual visits
Retail market gaps
Luxury retail, Electronics
Trade area population
3,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 % annually
Preferred mall layouts
Mixed-use with entertainment
Site & Accessibility
Public transport access
Good
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces/mall
Surrounding land use & future developments
Commercial, Residential