Key Insights as of Jun 2025
Market Demographics
Population size
87,970 people
Population growth rate
3.5 %
Age distribution
30-44: 40%, 15-29: 30%, 0-14: 20%, 45+: 10% %
Household size
4.5 people
Household composition
Families: 70%, Singles: 25%, Others: 5% %
Education levels
College-educated: 45%, High school: 35%, Less than high school: 20% %
Economic Indicators
Median household income
120,000 QAR/year
Employment rate
95 %
Job growth
4.0 %
Dominant industries
Construction: 30%, Trade: 25%, Services: 20% %
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
15,000 QAR/year
Disposable income
90,000 QAR/year
Spending behavior by category
Apparel: 25%, Dining: 20%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 30%, Electronics: 20% %
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Lulu Hypermarket
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
3,000 QAR/sq.m/year
Property values
5,000 QAR/sq.m
Zoning laws
Commercial zones expanding
Business permits
Streamlined
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
15,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
80% commute to Doha %
Psychographics & Consumer Lifestyle
Shopping preferences
Malls: 60%, Local markets: 30% %
Brand affinity
International: 70%, Local: 30% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining: 40%, Sports: 30% %
Crime Rates & Safety
Crime statistics
Low: 50 incidents/100,000 incidents/100,000
Shoplifting rates
10 incidents/100 stores/year
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
5,000 QAR/tourist
Tourist footfall
100,000 visitors/year
Major local events
Al Wakrah Souq Festival
Seasonal attractions
Winter: 70%, Summer: 30% %
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
200,000 sq.m
Retail space per capita
2.3 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
Al Wakrah Mall
Consumer Behavior & Spending
Grocery market share distribution
Carrefour: 35%, Lulu: 30%, Al Meera: 20% %
Consumer spending patterns
Grocery: 30%, Apparel: 25%, Electronics: 20% %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Ezdan Mall: 50%, Al Wakrah Souq: 30% %
Shopping trips to other cities
30 %
Key drivers for mall visits
Dining: 40%, Shopping: 35% %
Preferred brand categories
Value fashion: 50%, Luxury fashion: 20% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, entertainment
Trade area population
150,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air: 60%, Enclosed: 40% %
Site & Accessibility
Public transport access
Moderate
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential: 50%, Commercial: 30% %