Key Insights as of Jun 2025
Market Demographics
Population size
330,000 people
Population growth rate
1.8 %
Age distribution
35-24-41 % young-middle-elderly
Household size
4.5 people
Household composition
70-20-10 % nuclear-extended-single
Education levels
40-30-20-10 % primary-secondary-university-other
Economic Indicators
Median household income
5,500 USD
Employment rate
85 %
Job growth
1.5 %
Dominant industries
Agriculture, Retail, Education
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD
Disposable income
4,000 USD
Spending behavior by category
30-25-15 % apparel-dining-electronics
Competition & Retail Presence
Existing retail mix
60-30-10 % local-regional-national
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
2 stores
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
1,500 USD/sqm
Zoning laws
Flexible
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Limited
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
15,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
80-20 % local-commuter
Psychographics & Consumer Lifestyle
Shopping preferences
60-40 % in-store-online
Brand affinity
Value-focused
Consumer loyalty
Moderate
Entertainment and leisure trends
Cafes, Markets
Crime Rates & Safety
Crime statistics
1,500 incidents/100,000 people
Shoplifting rates
200 incidents/100,000 people
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
2,000,000 USD/year
Tourist footfall
50,000 visitors/year
Major local events
2 events/year
Seasonal attractions
Summer markets
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
500,000 sqft
Retail space per capita
1.5 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share distribution
30-25-20 % retailer1-retailer2-retailer3
Consumer spending patterns
Essential-driven
Grocery expenditure trends
1,500 USD/household/year
Luxury retail performance
Low
Top mall shopping preferences
Convenience, Variety
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
1 malls
Total retail footfall
2,000,000 visits/year
Retail market gaps
Luxury, Specialty
Trade area population
500,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
60 %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
500 spaces
Surrounding land use & future developments
Residential, Commercial