Key Insights as of Jun 2025
Market Demographics
Population size
1,600,000 people
Population growth rate
1.8 %
Age distribution
0-14: 22%, 15-64: 70%, 65+: 8% %
Household size
3.8 people
Household composition
Families: 75%, Singles: 20%, Others: 5% %
Education levels
High School or less: 40%, Bachelor’s: 45%, Postgraduate: 15% %
Economic Indicators
Median household income
12,000 USD/year
Employment rate
88 %
Job growth
2.5 %
Dominant industries
Tourism, Agriculture, Manufacturing
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD/year
Disposable income
9,000 USD/year
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Apparel: 30%, F&B: 25%, Electronics: 15%, Others: 30% %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
1,200 USD/sqft
Zoning laws
Commercial zoning in central areas
Business permits
Moderate complexity
Availability of retail space
200,000 sqft
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
50,000 people/day
Vehicle traffic
100,000 vehicles/day
Public transport accessibility
70 %
Commute times
25 minutes
Work patterns
9-5 dominant, some remote
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 60%, Online: 40% %
Brand affinity
International brands: 55%, Local: 45% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Cultural events, dining
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
5 % of retail losses
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
1,000,000 visitors/year
Major local events
Shiraz Cultural Festival
Seasonal attractions
Spring festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
5,000,000 sqft
Retail space per capita
3.1 sqft/person
Projected growth in retail space
3 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share - Top 3 retailers
Retailer A: 30%, Retailer B: 25%, Retailer C: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 % growth/year
Luxury retail performance
Moderate
Top mall shopping preferences
Convenience, Variety
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories - Luxury fashion
20 %
Preferred brand categories - Value fashion
50 %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall - annual visits across malls
10,000,000 visits/year
Retail market gaps
Luxury retail, Electronics
Trade area population
2,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces/mall
Surrounding land use & future developments
Commercial, Residential