Key Insights as of Jun 2025
Market Demographics
Population size
120,000 people
Population growth rate
1.8 %
Age distribution - 0-14
30 %
Age distribution - 15-64
65 %
Age distribution - 65+
5 %
Household size
5.2 people
Household composition - Families
80 %
Education levels - High school or below
60 %
Education levels - Bachelor or higher
25 %
Economic Indicators
Median household income
36,000 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries - Trade
30 %
Dominant industries - Construction
20 %
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
28,000 USD
Spending - Apparel
15 %
Spending - Dining
20 %
Spending - Electronics
10 %
Competition & Retail Presence
Existing retail mix - Local shops
60 %
Existing retail mix - Chains
40 %
Number of competitors
50 count
Market saturation
Moderate
Presence of anchor tenants
2 count
Foot traffic from nearby businesses
Medium
Real Estate & Infrastructure
Rent costs - Retail
20 USD/sqft/year
Property values - Commercial
1,200 USD/sqft
Zoning laws - Retail permissive
Yes
Business permits - Time to obtain
3 months
Availability of retail space
10,000 sqft
Proximity to major roads
High
Public transportation access
Low
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Moderate
Vehicle traffic
10,000 vehicles/day
Public transport accessibility
20 %
Commute times
25 minutes
Work patterns - Daytime population
150,000 people
Psychographics & Consumer Lifestyle
Shopping preferences - Value
60 %
Brand affinity - International
40 %
Consumer loyalty - High
50 %
Entertainment and leisure - Dining
30 %
Crime Rates & Safety
Crime statistics - Annual incidents
1,200 count
Shoplifting rates
2 %
Public safety measures - Police presence
Moderate
Tourism & Seasonal Factors
Tourist spending
500 USD/visitor
Tourist footfall
50,000 visitors/year
Major local events
2 count
Seasonal attractions
Moderate
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
500,000 sqft
Retail space per capita
4.2 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 count
Consumer Behavior & Spending
Grocery market share - Lulu Hypermarket
35 %
Grocery market share - Carrefour
25 %
Grocery market share - Al Meera
15 %
Consumer spending - Grocery
40 %
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences - Value
60 %
Shopping trips to other cities
30 %
Key drivers for mall visits - Convenience
40 %
Preferred brand categories - Value fashion
50 %
Competitive & Site Analysis
Number of existing malls
2 count
Total retail footfall
2,000,000 visits/year
Retail market gaps - Entertainment
High
Trade area population
200,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts - Open-air
60 %
Site & Accessibility
Public transport access - Malls
Low
Walkability score
50 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use - Residential
60 %
Future developments - Retail
1 count