Key Insights as of Jun 2025
Market Demographics
Population size
1,200,000 people
Population growth rate
2.5 %
Age distribution - Under 18
30 %
Age distribution - 18-34
35 %
Age distribution - 35-64
25 %
Age distribution - 65+
10 %
Household size
4.2 people
Household composition - Families
70 %
Education levels - High school or less
50 %
Education levels - College or higher
25 %
Economic Indicators
Median household income
12,000 USD
Employment rate
85 %
Job growth
3.0 %
Dominant industries - Trade/Logistics
40 %
Dominant industries - Manufacturing
20 %
Cost of living index
70 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD
Disposable income
8,000 USD
Spending behavior - Apparel
20 %
Spending behavior - Dining
25 %
Spending behavior - Electronics
15 %
Competition & Retail Presence
Existing retail mix - Local brands
60 %
Number of competitors
150 stores
Market saturation
Medium
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs - Retail
15 USD/sq ft
Property values - Commercial
1,200 USD/sq ft
Zoning laws - Retail friendly
Yes
Business permits - Processing time
30 days
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
High
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns - Remote work
20 %
Psychographics & Consumer Lifestyle
Shopping preferences - Value-driven
60 %
Brand affinity - International brands
40 %
Consumer loyalty - High
50 %
Entertainment and leisure trends - Dining
30 %
Crime Rates & Safety
Crime statistics - Violent crime rate
200 per 100,000
Shoplifting rates
150 per 100,000
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
500,000,000 USD
Tourist footfall
2,000,000 visits
Major local events
5 events
Seasonal attractions
High
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
5,000,000 sq ft
Retail space per capita
4.2 sq ft
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share - Carrefour
30 %
Grocery market share - Marjane
25 %
Grocery market share - Aswak Assalam
15 %
Consumer spending patterns - Essentials
50 %
Grocery expenditure trends
4 %
Luxury retail performance
Moderate
Top mall shopping preferences - Tangier City Center
40 %
Shopping trips to other cities
15 %
Key drivers for mall visits - Variety
35 %
Preferred brand categories - Value fashion
50 %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits
Retail market gaps - Luxury retail
High
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts - Open-air
60 %
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use - Mixed-use
80 %