Key Insights as of Jun 2025
Market Demographics
Population size
573,895 people
Population growth rate
1.2 %
Age distribution
30% under 25, 50% 25-54, 20% over 54 %
Household size
4.2 people
Household composition
60% families, 30% singles, 10% other %
Education levels
40% high school, 30% bachelor’s, 10% advanced %
Economic Indicators
Median household income
72,000 MAD
Employment rate
88 %
Job growth
2.5 %
Dominant industries
Public administration, services, tourism
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 MAD
Disposable income
48,000 MAD
Spending behavior by category
25% apparel, 20% dining, 15% electronics %
Competition & Retail Presence
Existing retail mix
40% grocery, 30% apparel, 20% electronics, 10% other %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Marjane
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
150 MAD/sq.m
Property values
25,000 MAD/sq.m
Zoning laws
Restricted commercial zones
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
20,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
70% office, 20% remote, 10% hybrid %
Psychographics & Consumer Lifestyle
Shopping preferences
50% in-store, 30% online, 20% hybrid %
Brand affinity
Zara, H&M, local brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Cafes, cinemas, cultural events
Crime Rates & Safety
Crime statistics
1,500 incidents/100,000 people
Shoplifting rates
2 incidents/1,000 stores
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
5,000 MAD/tourist
Tourist footfall
1,200,000 visitors/year
Major local events
Mawazine Festival
Seasonal attractions
Summer beach tourism
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
500,000 sq.m
Retail space per capita
0.87 sq.m/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Major upcoming retail projects
Mega Mall expansion
Consumer Behavior & Spending
Grocery market share distribution
Marjane 40%, Carrefour 30%, Aswak Assalam 20% %
Consumer spending patterns
30% essentials, 20% discretionary %
Grocery expenditure trends
5 % growth
Luxury retail performance
Moderate
Top mall shopping preferences
Arribat Center, Mega Mall
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail, specialty stores
Trade area population
800,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Tram, bus
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, commercial