Key Insights as of Jun 2025
Market Demographics
Population size
2,274,000 people
Population growth rate
1.2 %
Age distribution - 0-14
25.5 %
Age distribution - 15-64
67.8 %
Age distribution - 65+
6.7 %
Household size
3.8 people
Household composition - Families
72.0 %
Education levels - Tertiary
28.0 %
Economic Indicators
Median household income
12,500 USD
Employment rate
62.0 %
Job growth
1.5 %
Dominant industries
Agriculture, Manufacturing, Retail
Cost of living index
65.0 index
Consumer Spending & Buying Power
Retail sales per capita
2,800 USD
Disposable income
9,000 USD
Spending behavior - Apparel
15.0 %
Spending behavior - Dining
20.0 %
Spending behavior - Electronics
10.0 %
Competition & Retail Presence
Existing retail mix
Apparel, Grocery, Electronics
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs - Retail
25 USD/sqft/year
Property values - Commercial
1,200 USD/sqft
Zoning laws
Commercial zoning permissive
Business permits
Moderate
Availability of retail space
Sufficient
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Medium
Vehicle traffic
120,000 vehicles/day
Public transport accessibility
70.0 %
Commute times
25 minutes
Work patterns
9-5 dominant
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven
Brand affinity
Local and mid-tier brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
3,500 incidents/100,000 people
Shoplifting rates
2.0 %
Public safety measures
Adequate
Tourism & Seasonal Factors
Tourist spending
150 USD/visitor
Tourist footfall
500,000 visitors/year
Major local events
Adana Film Festival
Seasonal attractions
Spring and Fall festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
25.0 %
Click-and-collect adoption
15.0 %
Local preference for in-store shopping
65.0 %
Retail & Mall Performance
Total retail space
8,000,000 sqft
Retail space per capita
3.5 sqft/person
Projected growth in retail space
2.0 %
Retail leakage rate
10.0 %
Sustainable retail demand
Stable
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour - 30.0 %
Grocery market share - Retailer 2
Migros - 25.0 %
Grocery market share - Retailer 3
BIM - 20.0 %
Consumer spending patterns
Essentials-driven
Grocery expenditure trends
5.0 %
Luxury retail performance
Low
Top mall shopping preferences
Optimum Outlet
Shopping trips to other cities
15.0 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
3.0 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
60 index
Road infrastructure & car access
Strong
Parking capacity in comparable malls
2,000 spaces/mall
Surrounding land use & future developments
Mixed-use growth