Key Insights as of Jun 2025
Market Demographics
Population size
1,450,000 people
Population growth rate
1.8 %
Age distribution: 0-14
30 %
Age distribution: 15-34
40 %
Age distribution: 35-54
20 %
Age distribution: 55+
10 %
Household size
5.5 people
Household composition: Families
80 %
Education levels: High school or below
60 %
Education levels: Bachelor’s or higher
25 %
Economic Indicators
Median household income
72,000 SAR
Employment rate
92 %
Job growth
2.5 %
Dominant industries: Retail
20 %
Dominant industries: Tourism
30 %
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
15,000 SAR
Disposable income
60,000 SAR
Spending: Apparel
25 %
Spending: Dining
20 %
Spending: Electronics
15 %
Competition & Retail Presence
Existing retail mix: Local brands
60 %
Existing retail mix: International brands
40 %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs: Retail space
2,500 SAR/sqm/year
Property values: Commercial
8,000 SAR/sqm
Zoning laws: Retail permitted
Yes
Business permits: Time to obtain
30 days
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
High
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns: Remote work
10 %
Psychographics & Consumer Lifestyle
Shopping preferences: In-store
70 %
Brand affinity: Local brands
55 %
Consumer loyalty
High
Entertainment trends: Dining out
40 %
Crime Rates & Safety
Crime statistics: Violent crime
150 incidents/100,000 people
Shoplifting rates
2 %
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
10,000 SAR/visitor
Tourist footfall
5,000,000 visitors/year
Major local events
Hajj, Umrah
Seasonal attractions
High
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference: In-store
70 %
Retail & Mall Performance
Total retail space
500,000 sqm
Retail space per capita
0.34 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share: Othaim Markets
30 %
Grocery market share: Panda
25 %
Grocery market share: Carrefour
20 %
Consumer spending: Grocery
35 %
Grocery expenditure trends
Stable
Luxury retail performance
Moderate
Top mall: Al Noor Mall
30 %
Shopping trips to other cities
15 %
Key drivers: Convenience
40 %
Preferred brand: Value fashion
50 %
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
2,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure: Car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use: Commercial
70 %