Key Insights as of Jun 2025
Market Demographics
Population size
30,000 people
Population growth rate
1.8 %
Age distribution
35% under 25, 45% 25-54, 20% 55+ %
Household size
4.2 people
Household composition
60% families, 30% singles, 10% others %
Education levels
40% high school, 35% bachelor’s, 15% postgraduate, 10% others %
Economic Indicators
Median household income
72,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Oil & Gas, Retail, Education
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,500 USD
Disposable income
18,000 USD
Spending behavior by category
Apparel: 25%, Dining: 30%, Electronics: 20% %
Competition & Retail Presence
Existing retail mix
Supermarkets, Apparel, Electronics
Number of competitors
15 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
25 USD/sqft/year
Property values
300,000 USD
Zoning laws
Commercial zoning in central areas
Business permits
6-12 months
Availability of retail space
10,000 sqft
Proximity to major roads
2 km
Public transportation access
Moderate
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
10,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
80% office, 20% remote %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
Nike, Apple, Zara
Consumer loyalty
70 %
Entertainment and leisure trends
Dining, Cinema, Fitness
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
50 incidents/100,000 people
Public safety measures
CCTV, Security patrols
Tourism & Seasonal Factors
Tourist spending
5,000,000 USD
Tourist footfall
50,000 visitors/year
Major local events
Cultural festivals, Markets
Seasonal attractions
Winter markets
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
200,000 sqft
Retail space per capita
6.7 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
Stable
Major upcoming retail projects
New mall in 2026
Consumer Behavior & Spending
Grocery market share distribution
Retailer A: 40%, Retailer B: 30%, Retailer C: 20% %
Consumer spending patterns
Grocery: 40%, Apparel: 25%, Electronics: 15% %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Fashion, Dining, Entertainment
Shopping trips to other cities
20 %
Key drivers for mall visits
Convenience, Variety, Events
Preferred brand categories
Value fashion, Electronics, Luxury fashion
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,000,000 visits/year
Retail market gaps
Luxury retail, Specialty stores
Trade area population
50,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Bus routes, No metro
Walkability score
75 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Commercial