Key Insights as of Jun 2025
Market Demographics
Population size
510,000 people
Population growth rate
2.8 %
Age distribution - 0-19
35 %
Age distribution - 20-39
40 %
Age distribution - 40-59
20 %
Age distribution - 60+
5 %
Household size
5.2 people
Household composition - Families
80 %
Education levels - High school or below
55 %
Education levels - Bachelor’s or higher
25 %
Economic Indicators
Median household income
45,000 USD
Employment rate
92 %
Job growth
3.5 %
Dominant industries - Oil and Gas
40 %
Dominant industries - Retail and Services
30 %
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
4,500 USD
Disposable income
38,000 USD
Spending behavior - Apparel
15 %
Spending behavior - Dining
25 %
Spending behavior - Electronics
10 %
Competition & Retail Presence
Existing retail mix - Local brands
60 %
Existing retail mix - International brands
40 %
Number of competitors
150 stores
Market saturation
70 %
Presence of anchor tenants
5 tenants
Foot traffic from nearby businesses
12,000 visitors/day
Real Estate & Infrastructure
Rent costs - Retail
50 USD/sq ft/year
Property values - Commercial
3,000 USD/sq ft
Zoning laws - Retail permissive
80 %
Business permits - Processing time
30 days
Availability of retail space
200,000 sq ft
Proximity to major roads
90 %
Public transportation access
60 %
Parking availability
1,500 spaces
Traffic & Accessibility
Pedestrian traffic
8,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
65 %
Commute times
25 minutes
Work patterns - Remote work
15 %
Psychographics & Consumer Lifestyle
Shopping preferences - Malls
70 %
Brand affinity - Luxury
30 %
Consumer loyalty - Repeat purchases
60 %
Entertainment and leisure trends - Dining
40 %
Crime Rates & Safety
Crime statistics - Violent crime
200 incidents/100,000 people
Shoplifting rates
1,000 incidents/100,000 people
Public safety measures - Police presence
80 %
Tourism & Seasonal Factors
Tourist spending
500,000 USD/year
Tourist footfall
50,000 visitors/year
Major local events
3 events/year
Seasonal attractions - Ramadan sales
20 %
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
1,200,000 sq ft
Retail space per capita
2.4 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
80 %
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share - The Sultan Center
35 %
Grocery market share - Carrefour
25 %
Grocery market share - Lulu Hypermarket
20 %
Consumer spending patterns - Groceries
30 %
Grocery expenditure trends
4 %
Luxury retail performance
10 %
Top mall shopping preferences - Al Kout Mall
40 %
Shopping trips to other cities
20 %
Key drivers for mall visits - Dining
35 %
Preferred brand categories - Value fashion
50 %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps - Luxury retail
20 %
Trade area population
600,000 people
Retail potential in catchment area
200,000,000 USD/year
Projected retail growth rate
6 %
Preferred mall layouts - Open-air
60 %
Site & Accessibility
Public transport access
70 %
Walkability score
65 index
Road infrastructure & car access
85 %
Parking capacity in comparable malls
2,000 spaces
Surrounding land use - Residential
50 %
Surrounding land use - Future developments
2 projects