Key Insights as of Jun 2025
Market Demographics
Population size
205,000 people
Population growth rate
2.5 %
Age distribution
35 median age years
Household size
4.2 people
Household composition
65 married, 30 single, 5 other %
Education levels
40 tertiary, 45 secondary, 15 primary %
Economic Indicators
Median household income
18,000 JOD/year
Employment rate
88 %
Job growth
3.2 %
Dominant industries
Tourism, logistics, retail
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 JOD/year
Disposable income
12,000 JOD/year
Spending behavior apparel
15 %
Spending behavior dining
25 %
Spending behavior electronics
10 %
Competition & Retail Presence
Existing retail mix
40 apparel, 30 F&B, 20 electronics, 10 other %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Carrefour, City Mall
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 JOD/sq.m/month
Property values
1,200 JOD/sq.m
Zoning laws
Retail-friendly
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
15,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
60 %
Commute times
20 minutes
Work patterns
80 office, 20 remote %
Psychographics & Consumer Lifestyle
Shopping preferences
50 in-store, 30 online, 20 mixed %
Brand affinity
International brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Beach activities, dining
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
CCTV, patrols
Tourism & Seasonal Factors
Tourist spending
50,000,000 JOD/year
Tourist footfall
1,000,000 visitors/year
Major local events
Aqaba Dive Festival
Seasonal attractions
Winter beach tourism
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
100,000 sq.m
Retail space per capita
0.49 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
Aqaba Gateway
Consumer Behavior & Spending
Grocery market share top retailer
Carrefour 30 %
Grocery market share second retailer
Sultan Center 20 %
Grocery market share third retailer
Local stores 15 %
Consumer spending patterns
Essentials-focused
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
City Mall
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
250,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air
Site & Accessibility
Public transport access
Moderate
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Tourism, residential