Key Insights as of Jun 2025
Market Demographics
Population size
61,000 people
Population growth rate
2.5 %
Age distribution
35% under 25, 50% 25-54, 15% 55+ %
Household size
4.2 people
Household composition
70% families, 20% singles, 10% others %
Education levels
45% high school, 30% bachelor’s, 10% advanced %
Economic Indicators
Median household income
45,000 USD
Employment rate
92 %
Job growth
1.8 %
Dominant industries
Construction, retail, manufacturing
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
28,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
40% apparel, 30% food, 20% services, 10% others %
Number of competitors
25
Market saturation
Moderate
Presence of anchor tenants
2
Foot traffic from nearby businesses
5,000 daily visitors
Real Estate & Infrastructure
Rent costs
12 USD/sq ft/year
Property values
150,000 USD
Zoning laws
Commercial-friendly
Business permits
6-8 weeks
Availability of retail space
10,000 sq ft
Proximity to major roads
0.5 miles
Public transportation access
Good
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
2,000 daily
Vehicle traffic
15,000 daily vehicles
Public transport accessibility
80 %
Commute times
20 minutes
Work patterns
60% 9-5, 40% flexible %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
Value brands
Consumer loyalty
65 %
Entertainment and leisure trends
Dining, cinema
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/year
Public safety measures
CCTV, patrols
Tourism & Seasonal Factors
Tourist spending
1,000,000 USD/year
Tourist footfall
10,000 annual visitors
Major local events
2
Seasonal attractions
Beaches, festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
200,000 sq ft
Retail space per capita
3.3 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 40 %
Grocery market share - Retailer 2
Lulu Hypermarket, 30 %
Grocery market share - Retailer 3
Alosra, 15 %
Consumer spending patterns
50% essentials, 30% discretionary %
Grocery expenditure trends
5 % growth
Luxury retail performance
Low
Top mall shopping preferences
Value, convenience
Shopping trips to other cities
25 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
1
Total retail footfall
2,000,000 annual visits
Retail market gaps
Luxury retail, specialty stores
Trade area population
80,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
70 %
Walkability score
60 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
400 spaces
Surrounding land use & future developments
Residential, commercial