Key Insights as of Jun 2025
Market Demographics
Population size
1,600,000 people
Population growth rate
1.8 %
Age distribution: 0-14
35 %
Age distribution: 15-64
60 %
Age distribution: 65+
5 %
Household size
5.2 people
Household composition: Families
85 %
Education levels: Tertiary
20 %
Economic Indicators
Median household income
60,000 SAR
Employment rate
90 %
Job growth
2.5 %
Dominant industries: Agriculture
30 %
Dominant industries: Retail
20 %
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 SAR
Disposable income
45,000 SAR
Spending: Apparel
15 %
Spending: Dining
20 %
Spending: Electronics
10 %
Competition & Retail Presence
Existing retail mix: Local
60 %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs: Retail
1,200 SAR/sqm/year
Property values: Commercial
5,000 SAR/sqm
Zoning laws: Retail-friendly
Yes
Business permits: Time
30 days
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Medium
Vehicle traffic
High
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns: Daytime
70 %
Psychographics & Consumer Lifestyle
Shopping preferences: In-store
70 %
Brand affinity: Local
50 %
Consumer loyalty
High
Entertainment trends: Family
60 %
Crime Rates & Safety
Crime statistics: Violent
200 incidents/100,000
Shoplifting rates
1.5 %
Public safety measures
Adequate
Tourism & Seasonal Factors
Tourist spending
5,000 SAR/visitor
Tourist footfall
100,000 visitors/year
Major local events
2 events/year
Seasonal attractions
Moderate
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
10 %
Preference for in-store
70 %
Retail & Mall Performance
Total retail space
200,000 sqm
Retail space per capita
125 sqm/1,000 people
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share: Retailer 1
30 %
Grocery market share: Retailer 2
25 %
Grocery market share: Retailer 3
20 %
Consumer spending: Grocery
30 %
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Family-oriented
Shopping trips to other cities
15 %
Key drivers for mall visits: Convenience
40 %
Preferred brand categories: Value fashion
50 %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Electronics
Trade area population
800,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use: Commercial
50 %