Key Insights as of Jun 2025
Market Demographics
Population size
210,000 people
Population growth rate
1.8 %
Age distribution
35 median age
Household size
3.2 people
Household composition
60 % families
Education levels
45 % tertiary
Economic Indicators
Median household income
18,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Agriculture, Manufacturing, Tourism
Cost of living index
70 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
12,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Apparel, Grocery, Electronics
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
150,000 USD
Zoning laws
Flexible
Business permits
Moderate
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Moderate
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
70 %
Commute times
25 minutes
Work patterns
9-5
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven
Brand affinity
Local, Mid-tier
Consumer loyalty
High
Entertainment and leisure trends
Outdoor, Dining
Crime Rates & Safety
Crime statistics
1,500 incidents/100,000 people
Shoplifting rates
Low
Public safety measures
Adequate
Tourism & Seasonal Factors
Tourist spending
5,000,000 USD
Tourist footfall
100,000 visitors/year
Major local events
Bolu Festival
Seasonal attractions
Abant Lake, Yedigoller
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
500,000 sqft
Retail space per capita
2.4 sqft
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Consumer Behavior & Spending
Grocery market share - Retailer 1
Migros, 30 %
Grocery market share - Retailer 2
Carrefour, 20 %
Grocery market share - Retailer 3
BIM, 15 %
Consumer spending patterns
Value-oriented
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Highway Outlet
Shopping trips to other cities
15 %
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion, Grocery
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,000,000 visits/year
Retail market gaps
Luxury, Electronics
Trade area population
300,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Commercial