Key Insights as of Jun 2025
Market Demographics
Population size
200,000 people
Population growth rate
1.8 %
Age distribution
35% under 25, 45% 25-54, 20% 55+ %
Household size
4.2 people
Household composition
70% families, 20% singles, 10% multigenerational %
Education levels
40% high school, 30% bachelor’s, 20% vocational, 10% postgraduate %
Economic Indicators
Median household income
15,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Retail, agriculture, manufacturing
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
12,000 USD
Spending behavior - apparel
20 %
Spending behavior - dining
25 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
60% local, 30% regional, 10% international %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Zara
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/month
Property values
1,200 USD/sq ft
Zoning laws
Commercial zoning in city center
Business permits
6-12 months
Availability of retail space
80,000 sq ft
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
Medium
Vehicle traffic
10,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
70% 9-5, 30% flexible %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
Zara, H&M, Samsung
Consumer loyalty
65 %
Entertainment and leisure trends
Cafes, cinemas, parks
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
5 %
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
2,000,000 USD
Tourist footfall
50,000 visitors/year
Major local events
Summer festival, winter market
Seasonal attractions
Beaches, historical sites
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
500,000 sq ft
Retail space per capita
2.5 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
Saida Mall expansion
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour: 40 %
Grocery market share - Retailer 2
Spinneys: 25 %
Grocery market share - Retailer 3
Local co-op: 15 %
Consumer spending patterns
50% necessities, 30% discretionary, 20% savings %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
20 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
1,500,000 visits/year
Retail market gaps
Luxury retail, specialty stores
Trade area population
300,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial