Key Insights as of Jun 2025
Market Demographics
Population size
3,500,000 people
Population growth rate
1.8 %
Age distribution
35 % under 30
Household size
5.2 people
Household composition
70 % families
Education levels
45 % tertiary education
Economic Indicators
Median household income
8,500 USD/year
Employment rate
85 %
Job growth
2.5 %
Dominant industries
Oil, trade, services
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD/year
Disposable income
6,000 USD/year
Spending behavior - apparel
25 % of retail spend
Spending behavior - dining
20 % of retail spend
Spending behavior - electronics
15 % of retail spend
Competition & Retail Presence
Existing retail mix
Mixed - local, international
Number of competitors
150 retail chains
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Zara
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sq ft/year
Property values
2,500 USD/sq m
Zoning laws
Restrictive
Business permits
Moderate
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Heavy
Public transport accessibility
70 % coverage
Commute times
40 minutes
Work patterns
9-5 dominant
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven
Brand affinity
International brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Cafes, malls
Crime Rates & Safety
Crime statistics
3,000 incidents/100,000 people
Shoplifting rates
5 % of retail losses
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
1,000,000 visitors/year
Major local events
Cultural festivals
Seasonal attractions
Summer coastal tourism
Online vs. In-Store Shopping Trends
E-commerce penetration
20 % of retail sales
Click-and-collect adoption
10 % of online sales
Local preference for in-store shopping
65 % of shoppers
Retail & Mall Performance
Total retail space
5,000,000 sq ft
Retail space per capita
1.4 sq ft/person
Projected growth in retail space
3 % annually
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
Bab Ezzouar expansion
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 25 %
Grocery market share - Retailer 2
Local markets, 20 %
Grocery market share - Retailer 3
Numidis, 15 %
Consumer spending patterns
Necessities-driven
Grocery expenditure trends
5 % annual growth
Luxury retail performance
Low
Top mall shopping preferences
Bab Ezzouar, Centre Commercial
Shopping trips to other cities
10 % of residents
Key drivers for mall visits
Convenience, variety
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury, entertainment
Trade area population
5,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 % annually
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
60 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
2,000 spaces/mall
Surrounding land use & future developments
Commercial, residential