Key Insights as of Jun 2025
Market Demographics
Population size
223,504 people
Population growth rate
1.8 %
Age distribution
0-14: 25%, 15-64: 68%, 65+: 7% %
Household size
4.2 people
Household composition
Families: 75%, Singles: 20%, Other: 5% %
Education levels
High school: 40%, Bachelor’s: 25%, Postgraduate: 10% %
Economic Indicators
Median household income
12,500 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Oil, fishing, trade
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
3,200 USD
Disposable income
10,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Grocery: 30%, Apparel: 25%, Electronics: 15% %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
2 stores
Foot traffic from nearby businesses
5,000 daily visits
Real Estate & Infrastructure
Rent costs
10 USD/sq ft
Property values
150,000 USD
Zoning laws
Commercial zones: 20% %
Business permits
6 months time
Availability of retail space
10,000 sq ft
Proximity to major roads
90 %
Public transportation access
70 %
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
3,000 daily
Vehicle traffic
20,000 daily
Public transport accessibility
65 %
Commute times
25 minutes
Work patterns
9 AM-5 PM: 60% %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 60%, Online: 40% %
Brand affinity
Local brands: 50%, Global: 50% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, beach activities
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
50 incidents/100,000 people
Public safety measures
CCTV, patrols
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
50,000 annual
Major local events
2 events
Seasonal attractions
Beaches, festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
500,000 sq ft
Retail space per capita
2.2 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour: 30 %
Grocery market share - Retailer 2
Lulu Hypermarket: 25 %
Grocery market share - Retailer 3
Local markets: 20 %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,000,000 annual visits
Retail market gaps
Luxury retail, entertainment
Trade area population
300,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
70 %
Walkability score
60 index
Road infrastructure & car access
80 %
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial