Key Insights as of Jun 2025
Market Demographics
Population size
1,592,492 people
Population growth rate
1.8 %
Age distribution
30 %
Household size
3.5 people
Household composition
70 %
Education levels
45 %
Economic Indicators
Median household income
8,500 USD
Employment rate
88 %
Job growth
2.5 %
Dominant industries
Manufacturing, Services, Construction
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD
Disposable income
6,800 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Apparel, Grocery, Electronics
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
12 USD/sqft/year
Property values
2,500 USD/sqm
Zoning laws
Commercial zoning in central areas
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate
Public transport accessibility
80 %
Commute times
30 minutes
Work patterns
9-5, Hybrid
Psychographics & Consumer Lifestyle
Shopping preferences
Value, Convenience
Brand affinity
Local, International
Consumer loyalty
Moderate
Entertainment and leisure trends
Cafes, Cinemas
Crime Rates & Safety
Crime statistics
1,500 incidents/100,000 people
Shoplifting rates
2 %
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
100,000 visitors/year
Major local events
Cultural festivals
Seasonal attractions
Spring, Autumn
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
5,000,000 sqft
Retail space per capita
3.1 sqft/person
Projected growth in retail space
3 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
30 %
Grocery market share - Retailer 2
25 %
Grocery market share - Retailer 3
20 %
Consumer spending patterns
Value-oriented
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Convenience, Variety
Shopping trips to other cities
20 %
Key drivers for mall visits
Entertainment, Dining
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail, Specialty stores
Trade area population
2,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Commercial, Residential