Key Insights as of Jun 2025
Market Demographics
Population size
35,000 people
Population growth rate
3.5 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
4.2 people
Household composition
70% families, 20% singles, 10% others %
Education levels
40% high school, 35% bachelor’s, 15% postgraduate, 10% others %
Economic Indicators
Median household income
60,000 USD
Employment rate
92 %
Job growth
2.8 %
Dominant industries
Oil and gas, retail, real estate
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
5,500 USD
Disposable income
45,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Supermarkets, apparel, cafes
Number of competitors
25 businesses
Market saturation
Moderate
Presence of anchor tenants
Carrefour, H&M
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
25 USD/sqft/year
Property values
400,000 USD
Zoning laws
Commercial, mixed-use
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
0.5 miles
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
2,000 people/day
Vehicle traffic
10,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
80% office, 20% remote %
Psychographics & Consumer Lifestyle
Shopping preferences
Convenience, variety
Brand affinity
Nike, Apple, Zara
Consumer loyalty
High
Entertainment and leisure trends
Dining, cinema, fitness
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
CCTV, patrols
Tourism & Seasonal Factors
Tourist spending
1,000,000 USD/year
Tourist footfall
5,000 visitors/year
Major local events
Cultural festivals
Seasonal attractions
Beaches, markets
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
500,000 sqft
Retail space per capita
14.3 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Strong
Major upcoming retail projects
New mall 2026
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 40 %
Grocery market share - Retailer 2
Lulu Hypermarket, 30 %
Grocery market share - Retailer 3
Sultan Center, 20 %
Consumer spending patterns
Value-driven, quality-focused
Grocery expenditure trends
10 % annual increase
Luxury retail performance
Moderate
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
30 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
1,500,000 visits/year
Retail market gaps
Luxury retail, specialty stores
Trade area population
50,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial