Key Insights as of Jun 2025
Market Demographics
Population size
614,093 people
Population growth rate
1.8 %
Age distribution
0-14: 28%, 15-64: 67%, 65+: 5% %
Household size
5.2 people
Household composition
Married: 60%, Single: 30%, Other: 10% %
Education levels
High school or less: 45%, Bachelor’s: 40%, Postgraduate: 15% %
Economic Indicators
Median household income
72,000 SAR
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Agriculture, Retail, Education
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,500 SAR
Disposable income
48,000 SAR
Spending behavior by category
Apparel: 25%, Dining: 30%, Electronics: 20% %
Competition & Retail Presence
Existing retail mix
Supermarkets: 40%, Apparel: 30%, Specialty: 30% %
Number of competitors
120 stores
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Panda
Foot traffic from nearby businesses
15,000 people/day
Real Estate & Infrastructure
Rent costs
1,200 SAR/sq.m/year
Property values
3,500 SAR/sq.m
Zoning laws
Commercial zones flexible
Business permits
6-12 months
Availability of retail space
10,000 sq.m
Proximity to major roads
95 %
Public transportation access
70 %
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
20,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
3 routes
Commute times
25 minutes
Work patterns
60% daytime, 40% evening %
Psychographics & Consumer Lifestyle
Shopping preferences
Value: 50%, Convenience: 30%, Luxury: 20% %
Brand affinity
International: 60%, Local: 40% %
Consumer loyalty
65 %
Entertainment and leisure trends
Dining: 40%, Cinemas: 30%, Events: 30% %
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
CCTV, Security patrols
Tourism & Seasonal Factors
Tourist spending
5,000 SAR/visitor
Tourist footfall
100,000 visitors/year
Major local events
Date Festival
Seasonal attractions
Summer markets
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
200,000 sq.m
Retail space per capita
0.33 sq.m/person
Projected growth in retail space
2.5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
Buraydah Mall Expansion
Consumer Behavior & Spending
Grocery market share distribution
Carrefour: 30%, Panda: 25%, Al Othaim: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Value: 50%, Variety: 30%, Experience: 20% %
Shopping trips to other cities
10 %
Key drivers for mall visits
Convenience, Promotions
Preferred brand categories
Value fashion: 50%, Electronics: 30%, Luxury: 20% %
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail, Entertainment
Trade area population
800,000 people
Retail potential in catchment area
High
Projected retail growth rate
3 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
70 %
Walkability score
60 index
Road infrastructure & car access
90 %
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Commercial