Key Insights as of Jun 2025
Market Demographics
Population size
7,175,000 people
Population growth rate
2.5 %
Age distribution
60% under 30 %
Household size
6.2 people
Household composition
70% extended family %
Education levels
35% secondary or higher %
Economic Indicators
Median household income
4,800 USD/year
Employment rate
55 %
Job growth
1.8 %
Dominant industries
Trade, construction, services
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
350 USD/year
Disposable income
1,200 USD/year
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Bazaars, small shops
Number of competitors
1,500 businesses
Market saturation
Moderate
Presence of anchor tenants
Limited
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/year
Property values
150,000 USD
Zoning laws
Flexible
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Limited
Parking availability
Low
Traffic & Accessibility
Pedestrian traffic
50,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
40 %
Commute times
45 minutes
Work patterns
80% daytime %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store
Brand affinity
Local brands
Consumer loyalty
High
Entertainment and leisure trends
Dining, social gatherings
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
Low
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
50 USD/visitor
Tourist footfall
100,000 visitors/year
Major local events
Eid, Nowruz
Seasonal attractions
Gardens of Babur
Online vs. In-Store Shopping Trends
E-commerce penetration
5 %
Click-and-collect adoption
2 %
Local preference for in-store shopping
90 %
Retail & Mall Performance
Total retail space
2,000,000 sq ft
Retail space per capita
0.28 sq ft/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share - Retailer 1
Local bazaars, 60 %
Grocery market share - Retailer 2
Small shops, 30 %
Grocery market share - Retailer 3
Supermarkets, 10 %
Consumer spending patterns
Essentials-focused
Grocery expenditure trends
25 %
Luxury retail performance
Low
Shopping trips to other cities
10 %
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
0 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Modern retail
Trade area population
4,000,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Site & Accessibility
Public transport access
40 %
Walkability score
60 index
Road infrastructure & car access
Moderate
Surrounding land use & future developments
Mixed-use, residential