Key Insights as of Jun 2025
Market Demographics
Population size
2,688,004 people
Population growth rate
1.8 %
Age distribution
35.2 median age
Household size
3.2 people
Household composition
65 % families
Education levels
42 % tertiary
Economic Indicators
Median household income
12,500 USD
Employment rate
68 %
Job growth
2.5 %
Dominant industries
Tourism, Retail, Agriculture
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
3,200 USD
Disposable income
9,800 USD
Spending behavior - apparel
15 %
Spending behavior - dining
25 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Apparel, F&B, Electronics
Number of competitors
120 stores
Market saturation
Moderate
Presence of anchor tenants
H&M, Zara, Migros
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sq.m
Property values
1,200 USD/sq.m
Zoning laws
Flexible
Business permits
Moderate
Availability of retail space
35,000 sq.m
Proximity to major roads
High
Public transportation access
Good
Parking availability
1,500 spaces
Traffic & Accessibility
Pedestrian traffic
25,000 daily visitors
Vehicle traffic
50,000 daily vehicles
Public transport accessibility
75 %
Commute times
25 minutes
Work patterns
Flexible
Psychographics & Consumer Lifestyle
Shopping preferences
In-store preferred
Brand affinity
Zara, LC Waikiki
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Beach activities
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000
Shoplifting rates
1.2 %
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
1,500 USD/tourist
Tourist footfall
15,000,000 annual visitors
Major local events
Antalya Film Festival
Seasonal attractions
Beaches, Historical sites
Online vs. In-Store Shopping Trends
E-commerce penetration
18.6 %
Click-and-collect adoption
12 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
500,000 sq.m
Retail space per capita
0.19 sq.m
Projected growth in retail space
3.5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
New mall in Kepez
Consumer Behavior & Spending
Grocery market share - Retailer 1
Migros, 30 %
Grocery market share - Retailer 2
BIM, 25 %
Grocery market share - Retailer 3
CarrefourSA, 20 %
Consumer spending patterns
Seasonal peaks
Grocery expenditure trends
5 % growth
Luxury retail performance
Moderate
Top mall shopping preferences
Ozdilek, TerraCity
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
10 malls
Total retail footfall
50,000,000 annual visits
Retail market gaps
Luxury retail
Trade area population
3,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
80 %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Tourism, Residential