Key Insights as of Jun 2025
Market Demographics
Population size
496,200 people
Population growth rate
0.8 %
Age distribution
0-14: 20%, 15-64: 67%, 65+: 13% %
Household size
3.2 people
Household composition
Families: 65%, Singles: 25%, Other: 10% %
Education levels
Higher education: 35%, Secondary: 50%, Primary: 15% %
Economic Indicators
Median household income
247,768 tenge
Employment rate
68 %
Job growth
2.5 %
Dominant industries
Mining, Manufacturing, Retail
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
762,000 tenge
Disposable income
223,000 tenge
Spending behavior by category
Apparel: 25%, Dining: 20%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Apparel: 30%, Food: 25%, Electronics: 20% %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
1,200 tenge/sq.m
Property values
150,000 tenge/sq.m
Zoning laws
Commercial zoning available
Business permits
Streamlined
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 daily visitors
Vehicle traffic
15,000 daily vehicles
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
9-5: 70%, Shift work: 30% %
Psychographics & Consumer Lifestyle
Shopping preferences
Value: 60%, Quality: 40% %
Brand affinity
International: 50%, Local: 50% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining: 40%, Cinema: 30% %
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
50,000 tenge/visitor
Tourist footfall
20,000 annual visitors
Major local events
2 events
Seasonal attractions
Winter markets, Summer festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
12.7 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
500,000 sq.m
Retail space per capita
1.0 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share distribution
Magnum: 30%, Small retailers: 50%, Other: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Apparel: 40%, Food courts: 30% %
Shopping trips to other cities
15 %
Key drivers for mall visits
Convenience: 50%, Variety: 30% %
Preferred brand categories
Value fashion: 60%, Electronics: 20% %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 annual visits
Retail market gaps
Luxury retail, Entertainment
Trade area population
600,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air: 50%, Enclosed: 50% %
Site & Accessibility
Public transport access
80 %
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Mixed-use, Residential growth