Key Insights as of Jun 2025
Market Demographics
Population size
1,558,693 people
Population growth rate
0.8 %
Age distribution: 0-14
22.5 %
Age distribution: 15-64
70.0 %
Age distribution: 65+
7.5 %
Household size
3.4 people
Household composition: Families
80.0 %
Education levels: Tertiary
35.0 %
Economic Indicators
Median household income
5,200 USD/year
Employment rate
88.0 %
Job growth
1.2 %
Dominant industries
Manufacturing, Retail, Tourism
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,800 USD
Disposable income
4,000 USD/year
Spending: Apparel
20.0 %
Spending: Dining
15.0 %
Spending: Electronics
10.0 %
Competition & Retail Presence
Existing retail mix
Apparel, Grocery, Electronics
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs: Retail
15 USD/sqft/year
Property values
1,200 USD/sqft
Zoning laws
Commercial zoning in central areas
Business permits
Moderate complexity
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate vehicles/hour
Public transport accessibility
80.0 %
Commute times
25 minutes
Work patterns
9 AM - 6 PM
Psychographics & Consumer Lifestyle
Shopping preferences
In-store preferred
Brand affinity
Local and mid-tier brands
Consumer loyalty
Moderate
Entertainment trends
Dining, Cultural events
Crime Rates & Safety
Crime statistics
Low incidents/100,000
Shoplifting rates
0.5 %
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
1,200,000 visitors/year
Major local events
Nowruz, Cultural festivals
Seasonal attractions
Bazaar, Historic sites
Online vs. In-Store Shopping Trends
E-commerce penetration
15.0 %
Click-and-collect adoption
5.0 %
Preference for in-store
75.0 %
Retail & Mall Performance
Total retail space
8,000,000 sqft
Retail space per capita
5.1 sqft
Projected growth in retail space
2.0 %
Retail leakage rate
10.0 %
Sustainable retail demand
Stable
Consumer Behavior & Spending
Grocery market share: Retailer 1
30.0 %
Grocery market share: Retailer 2
20.0 %
Grocery market share: Retailer 3
15.0 %
Consumer spending: Grocery
35.0 %
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Laleh Park, Tabriz Bazaar
Shopping trips to other cities
15.0 %
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail, Entertainment
Trade area population
2,000,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
1.5 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use
Commercial, Residential
Future developments
Metro expansion, Mixed-use projects