Key Insights as of Jun 2025
Market Demographics
Population size
217,135 people
Population growth rate
0.8 %
Age distribution
0-14: 20%, 15-64: 65%, 65+: 15% %
Household size
3.2 people
Household composition
60% families, 30% singles, 10% other %
Education levels
40% higher education, 50% secondary, 10% primary %
Economic Indicators
Median household income
4,800,000 KZT/year
Employment rate
95 %
Job growth
1.5 %
Dominant industries
Agriculture, manufacturing, retail
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
1,200,000 KZT/year
Disposable income
3,600,000 KZT/year
Spending behavior by category
Apparel: 20%, Dining: 25%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Supermarkets, apparel, electronics
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
10,000 visits/month
Real Estate & Infrastructure
Rent costs
5,000 KZT/sq.m/month
Property values
150,000 KZT/sq.m
Zoning laws
Commercial zoning available
Business permits
6-12 months
Availability of retail space
15,000 sq.m
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
80% daytime, 20% evening %
Psychographics & Consumer Lifestyle
Shopping preferences
Value-oriented, convenience
Brand affinity
Local and mid-tier brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, parks
Crime Rates & Safety
Crime statistics
1,500 incidents/year
Shoplifting rates
200 incidents/year
Public safety measures
CCTV, patrols
Tourism & Seasonal Factors
Tourist spending
500,000,000 KZT/year
Tourist footfall
10,000 visitors/year
Major local events
Harvest festival, cultural fairs
Seasonal attractions
Winter markets, summer fairs
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
100,000 sq.m
Retail space per capita
0.46 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share distribution
Magnum: 40%, Small: 30%, Others: 30% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,000,000 visits/year
Retail market gaps
Luxury, specialty retail
Trade area population
300,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial