Key Insights as of Jun 2025
Market Demographics
Population size
200,000 people
Population growth rate
3.5 %
Age distribution
35% under 30, 50% 30-60, 15% over 60 %
Household size
3.2 people
Household composition
60% families, 30% singles, 10% shared %
Education levels
40% high school, 30% bachelor’s, 20% vocational, 10% other %
Economic Indicators
Median household income
12,000 USD/year
Employment rate
85 %
Job growth
4.0 %
Dominant industries
Tourism, Hospitality, Retail
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD/year
Disposable income
8,000 USD/year
Spending behavior by category
30% apparel, 40% dining, 20% electronics, 10% other %
Competition & Retail Presence
Existing retail mix
60% local, 30% regional, 10% international %
Number of competitors
50 retailers
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Spinneys
Foot traffic from nearby businesses
10,000 daily visitors
Real Estate & Infrastructure
Rent costs
15 USD/sqft/year
Property values
150,000 USD
Zoning laws
Commercial zones in central and coastal areas
Business permits
6-12 months time
Availability of retail space
20,000 sqft
Proximity to major roads
90 %
Public transportation access
70 %
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
15,000 daily
Vehicle traffic
20,000 daily vehicles
Public transport accessibility
High
Commute times
20 minutes
Work patterns
60% 9-5, 40% shift-based %
Psychographics & Consumer Lifestyle
Shopping preferences
50% in-store, 30% online, 20% hybrid %
Brand affinity
60% value, 30% luxury, 10% niche %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, beach activities, malls
Crime Rates & Safety
Crime statistics
1,200 incidents/year
Shoplifting rates
5 incidents/100,000 people
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Tourist spending
1,500 USD/tourist
Tourist footfall
1,000,000 annual visitors
Major local events
Hurghada International Festival
Seasonal attractions
Red Sea resorts, diving
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
500,000 sqft
Retail space per capita
2.5 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
Senzo Mall expansion
Consumer Behavior & Spending
Grocery market share distribution
Carrefour 40%, Spinneys 30%, Metro 20% %
Consumer spending patterns
50% essentials, 30% discretionary, 20% luxury %
Grocery expenditure trends
5 % annual growth
Luxury retail performance
Moderate
Top mall shopping preferences
Senzo Mall, Hurghada City Center
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, entertainment, shopping
Preferred brand categories
40% value fashion, 30% luxury fashion, 20% electronics %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 annual visits
Retail market gaps
Luxury retail, specialty stores
Trade area population
250,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
80 %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, tourism, retail