Key Insights as of Jun 2025
Market Demographics
Population size
334,000 people
Population growth rate
0.8 %
Age distribution
0-14: 20%, 15-64: 65%, 65+: 15% %
Household size
3.2 people
Household composition
Families: 60%, Singles: 25%, Others: 15% %
Education levels
Higher education: 35%, Secondary: 50%, Primary: 15% %
Economic Indicators
Median household income
5,500,000 KZT/year
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Manufacturing, Mining, Retail
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
1,200,000 KZT/year
Disposable income
4,200,000 KZT/year
Spending behavior by category
Apparel: 20%, Dining: 25%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 25%, Electronics: 20%, Others: 15% %
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
3,500 KZT/sq.m/month
Property values
150,000 KZT/sq.m
Zoning laws
Commercial zones available
Business permits
Moderate complexity
Availability of retail space
Adequate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Sufficient
Traffic & Accessibility
Pedestrian traffic
Moderate
Vehicle traffic
30,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
9-5 dominant
Psychographics & Consumer Lifestyle
Shopping preferences
Value-oriented
Brand affinity
Local and international mix
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, sports
Crime Rates & Safety
Crime statistics
1,500 incidents/100,000 people
Shoplifting rates
Low
Public safety measures
Adequate
Tourism & Seasonal Factors
Tourist spending
500,000 KZT/tourist
Tourist footfall
50,000 visitors/year
Major local events
Pavlodar Day, Winter Festivals
Seasonal attractions
Winter markets, summer fairs
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
200,000 sq.m
Retail space per capita
0.6 sq.m/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Consumer Behavior & Spending
Grocery market share distribution
Magnum: 30%, Small retailers: 50%, Others: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Batyr Mall, City Mall
Shopping trips to other cities
10 %
Key drivers for mall visits
Convenience, variety, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, specialty stores
Trade area population
400,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Commercial, residential