Key Insights as of Jun 2025
Market Demographics
Population size
242,813 people
Population growth rate
1.8 %
Age distribution
30% under 20, 45% 20-40, 20% 40-60, 5% over 60 %
Household size
5.2 people
Household composition
65% families, 25% singles, 10% extended %
Education levels
40% high school, 35% bachelor’s, 10% postgraduate, 15% less than high school %
Economic Indicators
Median household income
48,000 SAR
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Agriculture, retail, public sector
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,500 SAR
Disposable income
35,000 SAR
Spending behavior by category
20% apparel, 30% dining, 15% electronics %
Competition & Retail Presence
Existing retail mix
40% local, 30% regional, 30% international %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Panda
Foot traffic from nearby businesses
10,000 daily visits
Real Estate & Infrastructure
Rent costs
800 SAR/sqm/year
Property values
2,500 SAR/sqm
Zoning laws
Retail zones in city center and outskirts
Business permits
6-12 months
Availability of retail space
15,000 sqm
Proximity to major roads
90 %
Public transportation access
Moderate
Parking availability
2,000 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 daily pedestrians
Vehicle traffic
20,000 daily vehicles
Public transport accessibility
60 %
Commute times
20 minutes
Work patterns
80% daytime, 20% evening %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
Nike, Adidas, Zara
Consumer loyalty
Moderate
Entertainment and leisure trends
Cafes, family outings, sports
Crime Rates & Safety
Crime statistics
1,200 incidents/year
Shoplifting rates
150 incidents/year
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Tourist spending
5,000 SAR/tourist
Tourist footfall
50,000 visitors/year
Major local events
Sakaka Date Festival
Seasonal attractions
Date farms, historical sites
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
100,000 sqm
Retail space per capita
0.41 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
Sakaka Mall expansion
Consumer Behavior & Spending
Grocery market share distribution
Carrefour 35%, Panda 30%, Local 25% %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Al Rajhi Mall, Sakaka City Center
Shopping trips to other cities
20 %
Key drivers for mall visits
Dining, entertainment, convenience
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
2,500,000 annual visits
Retail market gaps
Luxury retail, entertainment
Trade area population
300,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
60 %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,500 spaces
Surrounding land use & future developments
Residential, commercial