Key Insights as of Jun 2025
Market Demographics
Population size
150,000 people
Population growth rate
1.8 %
Age distribution
20-34: 40, 35-54: 30, 0-19: 20, 55+: 10 %
Household size
4.2 people
Household composition
Families: 70, Singles: 20, Couples: 10 %
Education levels
Bachelor’s or higher: 60, High school: 30, Less than high school: 10 %
Economic Indicators
Median household income
96,000 USD/year
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Oil and gas: 60, Education: 20, Retail: 10 %
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 USD/year
Disposable income
75,000 USD/year
Spending behavior by category
Apparel: 25, Dining: 30, Electronics: 20 %
Competition & Retail Presence
Existing retail mix
Fashion: 40, F&B: 30, Electronics: 20 %
Number of competitors
15 count
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sq ft/year
Property values
300,000 USD
Zoning laws
Commercial zones defined
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Low
Parking availability
1,500 spaces
Traffic & Accessibility
Pedestrian traffic
Medium
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
Low
Commute times
20 minutes
Work patterns
9-5 dominant
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 70, Online: 30 %
Brand affinity
Luxury: 30, Mid-range: 50, Value: 20 %
Consumer loyalty
High
Entertainment and leisure trends
Cinema: 40, Dining: 30, Events: 20 %
Crime Rates & Safety
Crime statistics
500 incidents/100,000 people
Shoplifting rates
50 incidents/100,000 people
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
5,000 USD/year/capita
Tourist footfall
100,000 visitors/year
Major local events
5 events/year
Seasonal attractions
Ramadan markets
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
1,000,000 sq ft
Retail space per capita
6.7 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
1
Consumer Behavior & Spending
Grocery market share distribution
Carrefour: 40, Panda: 30, Tamimi: 20 %
Consumer spending patterns
Grocery: 30, Apparel: 20, Dining: 20 %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Dhahran Mall: 80, Others: 20 %
Shopping trips to other cities
30 %
Key drivers for mall visits
Dining: 40, Shopping: 30, Entertainment: 20 %
Preferred brand categories
Luxury fashion: 30, Value fashion: 40, Electronics: 20 %
Competitive & Site Analysis
Number of existing malls
1 count
Total retail footfall
5,000,000 visits/year
Retail market gaps
Specialty retail
Trade area population
300,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air: 60, Enclosed: 40 %
Site & Accessibility
Public transport access
Low
Walkability score
50 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,500 spaces
Surrounding land use & future developments
Residential: 50, Commercial: 30, Institutional: 20 %