Sitra
1 Total Mall

Key Insights as of Jun 2025

Market Demographics
Population size

44,000 people

Population growth rate

1.8 %

Age distribution

20-34: 35, 35-54: 40, 55+: 15, 0-19: 10 %

Household size

5.2 people

Household composition

Families: 70, Singles: 20, Other: 10 %

Education levels

High School: 50, Bachelor’s: 30, Postgraduate: 10, Other: 10 %

Economic Indicators
Median household income

24,000 BHD

Employment rate

92 %

Job growth

2.5 %

Dominant industries

Manufacturing, Retail, Construction

Cost of living index

75 index

Consumer Spending & Buying Power
Retail sales per capita

3,500 BHD

Disposable income

18,000 BHD

Spending behavior - apparel

15 %

Spending behavior - dining

20 %

Spending behavior - electronics

10 %

Competition & Retail Presence
Existing retail mix

Supermarkets: 40, Specialty Retail: 30, F&B: 20, Other: 10 %

Number of competitors

25 stores

Market saturation

Moderate

Presence of anchor tenants

Yes

Foot traffic from nearby businesses

Medium

Real Estate & Infrastructure
Rent costs

15 BHD/sq.m

Property values

1,200 BHD/sq.m

Zoning laws

Commercial zoning in central areas

Business permits

6-12 months

Availability of retail space

Limited

Proximity to major roads

High

Public transportation access

Moderate

Parking availability

Adequate

Traffic & Accessibility
Pedestrian traffic

Medium

Vehicle traffic

High

Public transport accessibility

60 %

Commute times

25 minutes

Work patterns

9-5 dominant

Psychographics & Consumer Lifestyle
Shopping preferences

Value-oriented, convenience

Brand affinity

Local and mid-tier brands

Consumer loyalty

Moderate

Entertainment and leisure trends

Dining, family outings

Crime Rates & Safety
Crime statistics

Low

Shoplifting rates

2 incidents/1,000 people

Public safety measures

Police patrols, CCTV

Tourism & Seasonal Factors
Tourist spending

500,000 BHD

Tourist footfall

10,000 visitors

Major local events

2 events

Online vs. In-Store Shopping Trends
E-commerce penetration

25 %

Click-and-collect adoption

15 %

Local preference for in-store shopping

60 %

Retail & Mall Performance
Total retail space

50,000 sq.m

Retail space per capita

1.14 sq.m/person

Projected growth in retail space

5 %

Retail leakage rate

20 %

Sustainable retail demand

Moderate

Major upcoming retail projects

1 projects

Consumer Behavior & Spending
Grocery market share - Top 3 retailers

Lulu: 40, Alosra: 30, Carrefour: 20 %

Consumer spending patterns

Essentials-focused

Grocery expenditure trends

Stable

Luxury retail performance

Low

Top mall shopping preferences

Convenience, variety

Shopping trips to other cities

30 %

Key drivers for mall visits

Dining, entertainment

Preferred brand categories

Value fashion, electronics

Competitive & Site Analysis
Number of existing malls

1 malls

Total retail footfall

1,500,000 visits

Retail market gaps

Luxury retail, entertainment

Trade area population

60,000 people

Retail potential in catchment area

Moderate

Projected retail growth rate

3 %

Preferred mall layouts

Open-air, mixed-use

Site & Accessibility
Public transport access

Moderate

Walkability score

60 index

Road infrastructure & car access

High

Parking capacity in comparable malls

1,000 spaces

Surrounding land use & future developments

Residential, commercial